Pabst Brewing Company
Brand Director, InnovationPosted
1 week 3 days ago
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Job Description
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Welcome to Pabst! We may be 180 years old but we will never stop exploring with energy and excitement. We have some of America's most iconic brands and are on a quest to realize their future potential. We want you to join the team if you are….
A DOER WHO DARES TO DREAM!
Right now, we need a Brand Director in San Antonio, TX, to lead our newest innovation. We are looking for someone who works well in a fast pace and collaborative workplace, who can think strategically to implement long term strategies for the brand, and someone who is continuously monitoring new trends and can identify opportunities to execute a creative approach. This person will work closely with our internal teams as well as external distributors and agencies.
What We Offer:
* Flexibility: a hybrid (Monday's and Friday's WFH, Tuesday - Thursday in the office) work schedule, unlimited vacation time, 9 sick days, 10 holidays, 2 volunteer days
* Care: comprehensive health care plans, 50% match on your 401(k) contribution up to 4% with immediate vesting, Paid Parental Leave, Short-term Disability, Long-Term Disability, Life Insurance, and much, much more…note all benefits are subject to plan rules and, if applicable, waiting periods.
* Nourishment: for your soul with our casual, yet driven work environment, for your stomach with free snacks and drinks, and for your brain with challenges and cross-functional collaboration
What You'll Do:
* Lead Annual Strategic planning, developing a 3-year Strategic Priority Plan, with a 1-year Execution plan and corresponding marketing budget
* Develop a full 360 Marketing campaign for, managing all agency & brand partnerships including SOW & Fee negotiations, creative briefings, creative development, and Go-To-Market launch plans
* Lead all Brand Partnerships, managing a roster of advocates, brands, and influencers; seeking out new opportunities to maintain brand's relevance with modern culture
* Oversee the DSMP (Distribution, Shelving, Merchandising, Pricing) to drive incremental growth opportunities and improved performance in market
* Lead annual forecasting, owning the brand P&L and performance holistically, providing a marketing lens on trends and providing recommendations to sales leadership
* Become an expert on brands at a local market level, understanding its nuances at a wholesaler, retailer, and consumer level to create more effective marketing & retail programs
* Develop strong external relationships with Wholesaler & Retailer partners to ensure adequate share of mind for the brand across the 3 Tier System
* Effectively manage Associate Brand Manager, focusing on career development (coaching, feedback)
* Work cross-functionally with Sales, Operations, and Finance to foster a collaborative and efficient team environment
What You'll Need:
* Bachelor's degree in Marketing, Communications, or related field preferred
* Requires 8+ years of experience in marketing or brand management; Bev/Alc brand experience is preferred
* A deep understanding and passion for creating culturally iconic brands, ensuring their relevance in modern culture
* Strong analytical skills and the ability to use third-party data to identify trends, opportunities, and create a selling story that resonates with external customers
* Strong organizational and project management skills with the ability to manage time and multiple projects effectively and proactively, with cross-functional teams across the company and our distributor networks.
* Exceptional communication skills with the ability to rally and motivate internal and external customers
* Self-starter who needs minimal oversight and is a team-oriented player
* Financial Management Skills (P&L brand management is a must)
* Ability to thrive in a constantly evolving industry and environment
* Proficient in Microsoft Office Suite, Smartsheet, and relevant social media networks such as Instagram, Facebook, Twitter, etc.
* Proficient in syndicated data and analytics software (Nielsen, Margin Minder, or similar).
If this is you, please apply!
Pabst Brewing Co. takes pride in developing and promoting talent as an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, veteran status, or any other category protected by law. By fostering a diverse business environment, Pabst Brewing Co. welcomes opportunities to learn from each other, our customers, and business partners.
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