The Digital Producer leads the transition from broadcast focused newsrooms to multi-platform newsrooms through active daily example; providing training in methods, processes and tactics; as well as in creating/editing original content beyond that which is produced for on-air. * Develops and leads winning strategy for station content * Expert understanding of Facebook, Twitter, and other social media platforms * Reviews copy and will correct errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines * Use our Social Media and Website to build and reinforce brand recognition and drive viewers to television * Determines a story's emphasis, length, and format, and organizes material accordingly * Research and analyze background information related to news stories in order to be able to provide complete and accurate information * Gathers information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions * Pitches on-brand local and trending stories during morning meetings * Checks reference materials such as books, news files or public records to obtain relevant facts * Shoots and edits content for on-air and digital * Produces reports for all platforms * Ensures that all content meets company standards for journalistic integrity and production quality * Builds and calendars digital campaigns to promote local shows and specials. * Writes stories for the web and other digital platforms * Performs other duties as assigned * Finds new ways to use Social Media and our website to engage with viewers Requirements & Skills: * Degree in journalism; daily newspaper or news site experience required; live, working web samples and/or print pages preferred * Proficiency in Associated Press style, Adobe Photoshop, Dreamweaver, and Basic HTML preferred * CSS, Flash and other relevant technology skills is a plus * Maintain positive work environment through active team participation and cooperation with co-workers in all departments * Responds positively to feedback