Social Media Manager Public Relations and Marketing Communications Georgia State University Working with partners across the university, Public Relations and Marketing Communications develops strategies and implements plans and initiatives that foster open and honest communication, the foundation of that trust. Our goal is to produce clear and consistent communication that is fundamental to establishing and maintaining our credibility and building support for our university. Georgia State is rooted in a culture of independence, entrepreneurship and individual interests that further its mission of teaching, research and public service. Public Relations and Marketing Communications puts the pieces together to create coherent messages that convey the huge impact, depth, breadth and diversity of our university. We seek to build public understanding of and support for the university by clearly communicating its distinctive qualities, its value and importance. The Division of Public Relations and Marketing Communications (PRMC) at Georgia State University is seeking to hire a Social Media Manager at its downtown Atlanta location. WHAT MAKES GSU A GREAT PLACE? * Flexible work environment. * Generous benefits, including health, dental, vision, tuition assistance, retirement, etc. * A knowledge-sharing organization that works collaboratively with diverse partners. * Professional development opportunity and mentorship. * A rapidly growing center within an academic setting. WHAT WILL YOU DO: The selected candidate will work with the leadership team in PRMC and university partners to manage and monitor the social media platforms for Georgia State University. The selected candidate will use social media to engage with prospective and current students, and the Georgia State community. This person will be responsible for evaluating effectiveness of content posting on social media platforms, creating social media campaigns, developing relationships using social media, and running, managing, tracking and maintaining administrative oversight of social media accounts. DUTIES AND RESPONSIBILITIES INCLUDE: * Works with leadership team to plan and create comprehensive social media strategies that support the university and drive increased interest in Georgia State University. * Coordinates the distribution of content for a variety of audiences to be used across multiple social media channels and campaigns. * Manages social media coordinator for undergraduate Admissions. * Ensures consistency and quality control of content with university branding, visual identity and editorial style. * Provide administrative oversight of university social media accounts. Works closely with various departments across the university to coordinate social media efforts and amplify messaging. * Manages Hootsuite, the enterprise-level social media marketing and management tool. Manages relationship with account representatives, trains new users and advises on best practices and product updates. * Implements marketing strategies and tactics and manages paid social media campaigns. * Monitor social media channels, respond to inquiries, comments and messages in a timely manner, and foster positive interactions. * Manages a content calendar. * Uses analytics and related dashboards (Hootsuite, Google Analytics, etc.) to evaluate the effectiveness of social media campaigns. Uses the data to improve reach and engagement on social media pages and platforms. * Assist during events for live coverage on social media. * Stay informed about best practices and platform updates to ensure social media presence remains innovative and relevant. * Performs other related duties as assigned. Minimum Requirements: * Bachelor's degree and two years of related experience; or high school diploma or GED and eight years of related experience; or a combination of education and related experience. Preferred Requirements: * Exceptional communication skills, adept at crafting compelling content and packaging messages in a variety of ways for multiple audiences and platforms. * Experience in digital marketing communications; Use of social media management tools (Hootsuite preferred), analytics and related dashboards. * Track record of leveraging content and social media to support an organization's vision and elevate its reputation. * Ability to adhere to and uphold university brand identity standards and editorial style guidelines. * Creative and collaborative problem solver. * Passionate about higher education, with knowledge and interest in a wide range of academic fields. * Supervisory or managerial experience.