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29 weeks 3 days ago

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Job Description

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Responsibilities * Ramp up our account-based marketing: Support our sales outbound motion to target accounts with campaigns that capture the interest of our buyers. * Be an audience expert: Build a strong intuition of our audience of developers and product leaders in startups responsible for building product integrations. * Dream up campaigns: You'll ideate and create new campaigns in collaboration with Product Marketing, Website/Ops, and Design team members. * Then execute those campaigns: Manage and continuously optimize day-to-day email campaigns to target our key developer and product personas. * Create sustainable pipeline: Scale our marketing efforts to generate predictable self-serve (signups, PQLs) and sales pipeline (demos, opportunities). Experience * Marketing professional: 5+ years demand generation experience, preferably for B2B SaaS companies that have self-serve or product-led growth models. * Thrive in a fast-paced environment: You're hungry for rapid growth and pioneering a new market in opposition to existing competition. * Analytical and experimental: Use analytical insights to continuously test campaigns, subject lines, and calls to action. You'll ensure maximum value is created from our investments. * Cogent communicator: You're an excellent listener, presenter, and problem solver with a hands-on approach to writing emails and writing landing page copy. * Knows marketing tools: You're comfortable with the full marketing stack to collect, enrich and report on our funnel. You're excited to put Salesforce, Hubspot, Google Analytics, and more to use! * Intuition for channels: Extensive experience with segmenting audiences and developing integrated lifecycle campaigns. Ability to drive our partners and vendors to deploy best practices and achieve results. Compensation * The cash compensation range for this role is $140,000 - $195,000. * Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications. In addition to cash compensation, all employees receive an equity compensation package. Benefits * Unlimited PTO + 10 company holidays * 100% covered health, vision, and dental insurance * 401K Plan * $200 one-time home office stipend * Free dinner when working past 7pm

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