At the Vitrolife Group, we work every day to unlock the full potential of science and technology to reduce the barriers towards building a family. Together we help our customers and their patients to fulfill the dream of having a baby. Vitrolife Group North America has an immediate opening for a Vice President of Marketing. Location: Remote This is a full-time, exempt position with a salary range of $200,000 - $230,000 per year plus a bonus up to $25,000 Position Summary: Responsible for setting and executing marketing strategy for Vitrolife Group in North America. Align strategy execution across all functions and across all the medical equipment, device and genetic services business lines. Drive innovation and commercial success for the region. You will set the vision and strategy for Marketing excellence standards, leading a dedicated team of Marketing professionals and leading cross-functionally. Critical to success is the ability to work effectively with global marketing and stakeholders, manage resources, gain buy-in to the regional marketing plan, and proactively develop effective and accountable teamwork for timely execution. Roles and Responsibilities: * Perform continuous assessment of portfolio competitiveness within region, both current and future anticipated state, and plans to maintain/improve portfolio performance and achieve sales objectives, including revenue and market share growth plans. * Provide key inputs into Strategy Reviews and resource planning, including market sizing, and forecasting and investment requirements - allocate budget and resources across the region and portfolio. * Actively solicit and share competitive intelligence; commission market research to identify market opportunities, ensuring return on investment (ROI) in data. * Identify points of intersection and creating collaboration across the portfolio, regions, and greater Vitrolife Group. * Attract and retain world-class marketing talent, guide their development and effectiveness as brand managers. * Establish and lead marketing support team providing center of excellence support (value propositions and insights, analytics, marcomms and content marketing, digital marketing). * Demonstrate operational excellence - overseeing the development and execution of regional marketing plan, inclusive of programs to increase customer awareness, preference and purchase intent across full Vitrolife Group ensuring presence at regional conferences, workshops and implementing key sponsorships. * Establish KPIs to measure effectiveness of marketing activity in the region and be dedicated to continuous improvement, making budget decisions across the region and portfolios; understand sales support needs and ensuring feedback loops inform campaign and asset development. * Continually evaluate the product portfolio versus customer needs and competitive actions to identify opportunities for rationalization and strengthening. * Partner with commercial teams to ensure they are fully equipped with knowledge, materials and tools required for successful execution of growth objectives. * Identify and enable Market Access needs, requirements and key reimbursement and pricing programs. * Support advocacy and Key Opinion Leader (KOL) programs in partnership with Medical Affairs, professional societies, and patient groups. * Actively support Business Development initiatives to evaluate new inorganic opportunities. * Actively support Commercial Excellence and Sales to execute omni-channel strategy. Required Qualifications * Bachelor's degree in marketing, Business Administration or related field or equivalent of degree (defined as an associate's degree and at least 10 years' experience in healthcare product marketing) * 7+ years' experience in product marketing, inclusive of extensive experience in full marketing mix of activities working with sales teams and supporting commercial teams with programs to drive awareness and sales. * 3+ years' experience in Marketing leadership with direct reports Preferred Qualifications * MBA or master's degree in marketing, Business Administration, Economics or related field * Deep marketing expertise in strategy, market analysis, product launch and product commercialization, and branding * Healthcare product/industry acumen, preferably in Womens Health or IVF industry * Leadership skills to lead teams and shape/lead growth vision and marketing strategy * Strong influencing skills across business functions, confidence to share difficult messages and defend decisions and make judgment calls * Innovation: develop new ideas through collaboration and execute on creative ideas What We Offer: As a full-time employee, you are eligible for our comprehensive Benefits, including: * 401(k) with Employer Match * Medical/Dental/Vision/ GAP insurance * Basic Life and AD&D * Short / Long Term Disability * Critical Illness and Accident Insurance * Employee Assistance Program * Flexible Spending & Health Savings Account * Paid Time Off * 10 Paid Holidays An offer of employment is contingent on the successful passing of a background check. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.