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Nexstar Media Group Inc.
Digital Strategist
Posted
5 weeks 4 days ago

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Job Description

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KXAN's advertising team is adding an experienced Digital Media Planner and Strategist to support our growth! If you're hard-working and love being part of a winning team we want to hear from you! Job Responsibilities: * Works with Account Executives and Clients to develop and execute go-to-market marketing and advertising strategies and tactics that result in meeting and exceeding campaign goals. * Establish, maintain, and grow meaningful relationships with internal teams and client teams. * Research client products, services, and current strategies to identify new opportunities for marketing and advertising campaigns. * Ability to articulate benefits of various advertising platforms including Broadcast Television, Programmatic, OTT/CTV, Search and Social, and other emerging ad tech tactics and platforms. * Proven ability to work in a fast paced and deadline oriented business. Requirements & Skills: * BA or BS in Business Marketing, Advertising or Communications preferred * 3+ years of digital marketing or media sales preferred * Solid Knowledge of web analytics tools like Google Analytics, Adobe Analytics, etc. * Significant knowledge of the local digital marketing services product offering and effective use for clients * Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment * Effective communication and client presentation skills * Ability to interact with high-level decision makers * Ability to execute in an organization through collaboration and a consultative process * Excellent follow-up, strong organizational skills and attention to detail * Proven ability to meet and exceed sales goals * Meaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends) * Be an effective partner with the market's sales team in generating digital revenue

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