HP occasionally offers work authorization sponsorship for critical need roles. However, this opportunity currently does not offer work authorization sponsorship. Candidates who identify with a group that is historically underrepresented in the technology sector including by not limited to, African American, Latino, Native American, individuals with disabilities and Veterans are encouraged to apply. About Us Innovation is in HP's DNA. From our origins in a Palo Alto garage in 1939, to our current position as one of the world's leading technology companies, HP has grown to become a leader in technology and corporate culture, inspiring innovators, and entrepreneurs around the globe. HP brings together a portfolio that spans printing, personal computing, software and services to serve more than 1 billion customers in over 170 countries. We are committed to fostering a diverse and inclusive workplace that attracts exceptional talent and to supporting our employees to succeed at all levels. We dream in over 35 languages and share one mission: to engineer experiences that amaze. The Program: Our future success depends on the innovation and fresh ideas you bring to HP, Inc. We are hiring students and new graduates with a diverse set of skills and experiences to join us, across the different organizations that make us HP, Inc. Our new grad program is intended to help you learn and grow at HP, give you an opportunity to make an impact, and work with leading edge technology. At HP, you'll use advanced tools and technology to tackle complex challenges that make a real impact on people's lives. The Team: ACS Data Science & AI Product Marketing Responsibilities: User Adoption Strategy: * Develop and execute strategies for increased user adoption of HP's AI and data science software. * Analyze user behaviors to identify opportunities and drive product usage. Look between features to identify patterns to optimize the user experience. * Use data-driven insights to enhance user experience and boost adoption. Network Effects Campaigns: * Leverage data insights to advise and collaborate on campaigns to leverage network effects for HP's software solutions. * Optimize digital strategies to encourage user referrals and community engagement. * Monitor key metrics for campaign success and refine for better effectiveness. Performance Reporting for Growth: * Generate concise reports on user adoption metrics and engagement to support GTM strategies & initiatives. * Use analytics tools to track and measure the success of growth-focused marketing initiatives. * Provide actionable recommendations for enhancing user growth strategies. Skills: Data-Driven Analytics: * Proficient in utilizing data science tools to analyze user behavior and extract actionable insights. * Ability to translate data findings into strategic marketing decisions to drive user adoption. AI and Machine Learning Acumen: * Capability to leverage AI tools to enhance marketing strategies and optimize user engagement. * Working understanding of data science, AI, and analytic workflows, tools, and approaches. * Preference: Understanding of AI and machine learning principles to implement predictive modeling for user behavior analysis. Strategic Marketing Mindset: * Strategic thinking to align user adoption initiatives with overall product and business goals. * Ability to plan and execute marketing strategies for new tiers and offerings in the AI space. Digital Marketing Expertise: * Familiarity with digital marketing strategies, including social media, email, content marketing, SEO/SEM, demand generation, and ABM campaigns. * Experience in supporting and/or managing campaigns that leverage network effects to drive user growth and engagement. Communication and Collaboration Skills: * Effective communication skills to convey complex data insights to both technical and non-technical stakeholders. * Collaborative approach to work seamlessly with cross-functional teams, including product management and marketing teams. Education: * MBA Candidate with focus on: Growth Marketing with minors in data analytics, data science and/or AI. * Will have completed at least your bachelor's degree prior to your anticipated start date with HP. * Preference to those with industry experience in AI, Data Science, and/or Growth Marketing in a SaaS enterprise or start-up. * Able to obtain work authorization in the United States without requiring sponsorship in the future. We are looking for visionaries who are ready to make an impact on the way the world works. At HP, the future is yours to create. Thanks for taking the time to review our job, if you think it is a match to your knowledge and interests please apply today- we are eager to learn more about you. HP is an equal opportunity employer:  https://www8.hp.com/h20195/v2/GetDocument.aspx?docname=c08129225 COL, NY, CA, WA - Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The typical base pay range for this role across the U.S. is $38 -- $48 hourly. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.