Job Description Service Lane Appraiser Purpose: The Service Lane Appraiser will have a primary responsibility of executing a process which involves prospecting, appraising, and presenting offers to current vehicle owners with the goal of purchasing their vehicles from multiple sources for resale. Duties and Responsibilities: * Interfaces with current used vehicle owners from multiple resources with the purpose of purchasing their vehicle. Including the service drive and KBB. * Understand market trends and changes to trends in geographic market * Provide guidance and support to dealership Sales Associates as it relates to purchasing used vehicles. * Appraises used vehicles. * Attend Trade Walk Daily. * Knows and understands the federal, state and local laws which govern retail automotive sales. * Established personal income goals that are consistent with dealership standards of productivity, and devises a strategy to meet those goals. * Attends product and sales training courses as requested by General Manager or Sales Managers. * Knows and understands equity and values and is able to explain depreciation to the guest. * Introduces guest to sales department personnel to sell them a new vehicle after purchase of their existing vehicle. * Maintains an owner follow-up system that encourages repeat and referral business and contributes to guest satisfaction. * Maintains a prospect development system of current used vehicle prospects and schedules appointments to appraise and purchase used vehicles. * Attends sales meetings. * Maintains a safe work environment. and professional appearance. * Realize that the company's business is built on guest satisfaction and devote himself/herself to guaranteeing satisfaction to guests.. * Attend Sonic meetings as requested. * Maintain a follow-up system that encourages follow through with assigned project * Report to Supervisor regarding objectives, planned activities, reviews and analyses. * Interact well with others and be a positive influence on associate and guest morale.