We are seeking a Brand Manager to lead the strategy and development of marketing programs for one or more specific lines of business and/or multiple customer segments. The Brand Manager will drive brand awareness, customer engagement and sales growth through a variety of direct marketing channels, including digital marketing, sales enablement and events. We are looking for an energetic, ambitious, and creative individual with outstanding leadership, communication, project management, analysis and business skills. A results-driven team player who can collaborate with stakeholders and prioritize projects to achieve desired outcomes will be most successful. The Brand Manager will be part of the Marketing team and will report to the Senior Channel Marketing Manager. #LI-HYBRID Develop Marketing Strategies and Programs * Define project objectives; Develop project timeline and provide status updates to stakeholders; Plan and allocate needed resources and budget to complete projects. * Ensure branding, messaging and design are consistent and effectively represent the company, according to brand guidelines. * Provide project management for the creative execution of all product launches, brand initiatives and marketing programs. * Create, design and execute compelling and effective emails, landing pages, ads, blog articles and social media campaigns, maintaining a cohesive story across all channels. * Develop, produce and publish marketing collateral materials including brochures, flyers, emails, ads and videos in collaboration with product management, marketing, graphic designers and other stakeholders. * Provide direction for website updates. * Develop the annual trade show program strategy and plan for the line of business. Recommend new shows to consider based on target audience and strategic fit, and identify shows that should be eliminated based upon inadequate results. Share Performance & Insights * Analyze marketing campaigns and channel effectiveness. Produce and distribute monthly performance results to leadership and stakeholders. Manage the budget for the line of business. * Review and approve invoices for payment. Coordinate vendor setup. * Continuously stay connected and informed about trends and best practices for marketing. Share highlights with colleagues. * Leverage the voice of the customer regularly and use insights to develop or modify buyer personas, buyer journeys and marketing strategies. Manage Business Processes * Maximize the allocated marketing budget to focus on initiatives driving the most revenue, profit and brand awareness for the company. * Develop processes to standardize and scale cross-functional, repeated tasks. * BA/BS degree in marketing, business, communications or a related field. * Minimum of 5 years of relevant experience in marketing working with a mix of the following experiences: direct marketing, digital marketing, communications, public relations, content marketing, trade shows, and strategic planning. * Demonstrated ability to lead cross-functional project teams and collaborate with other departments to achieve shared goals. * Experience with copywriting and developing brochures, ads, press releases, and promotions. * Proven ability to create successful marketing campaigns from concept to completion. * Demonstrated strong business judgment, analysis, and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives. * Experience creating and maintaining project schedules using project management systems, such as Basecamp or SmartSheets. * Strong analytical background with experience in developing reports and making data-driven decisions and recommendations for new opportunities. * Experience with Magento and/or Shopify platforms * B2B direct or channel marketing experience * Technical proficiency with a variety of marketing and analytics applications, such as HubSpot and Google Analytics, MS Office tools (Word, Excel, PowerPoint), Adobe Acrobat, and Salesforce.com experience is a plus. Who we are: For more than twenty years, Code Corp has been a pioneer in barcode scanning technology in the manufacturing and healthcare industries. Our breadth of scanning solutions address our customers' most complex inventory tracking, data collection and workflow challenges. Now a part of Brady Corporation's global portfolio of brands, Code's data capture technology helps Brady in its pursuit to make the world a safer and more productive place. But Code's pioneering technology is just one element of the Brady story. From the depths of the ocean to outer space, from the factory floor to the delivery room - Brady is just about everywhere you look. We are a global leader in safety, identification and compliance solutions for a diverse range of workplaces. Companies around the world trust us because of our deep expertise and knowledge across a wide range of industries and applications - powered by our world-class manufacturing capabilities. We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more. As of July 31, 2023, Brady employed approximately 5,600 people worldwide. Our fiscal 2023 sales were approximately $1.33 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at www.bradycorp.com. Why work at Brady: A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth. Being a part of the Code team means joining a world-class team excited about owning the market's game-changing decoding technology, and the opportunity to collaborate with talent around the world. Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you'll feel connected to the community through our charitable contributions and opportunities to give back. Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world. * Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision * Generous 401(k) with company match * Paid time off and holidays * Opportunity to participate in incentive programs for all full-time employees * Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance * Education reimbursement opportunities * Scholarship program for children of Brady employees * A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities * Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management) * Dress-for-your-day dress code * Charitable contributions matched through Brady's Matching Gift program