Mahindra
Brand ManagerPosted
1 week 3 days ago
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Job Description
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Responsibilities & Key Deliverables
1. Attain domestic volume ensuring volume in key state of UP, MP, MAH, KAR, TL. Driving Focus for All India (10%) & 5 states (2% per state)
2. 100% Content creation as per calendar ( 10% )
3. Implementation of Action plan to improve Brand Imagery (UP, MP, MAH,KAR, TL). 100% Content creation as per calendar ( 10% ). Implementation of Action plan to improve Brand Imagery (UP, MP, MAH,KAR, TL)
4. Quarterly Campaigns for Enquiry Generation - Plan & Execute Quarterly Campaigns. Leveraging ATL, CRM & Digital platforms for NPCC generation
5. Volume of new products (Jivo 225 NT, Jivo 305, TREM IV) - Volume from new products ( 10 % )
6. Go To Market Readiness for New Products (Communication Deck) - Develop Quality Sales Tool , POSM & Ensure Timely availability to drive volumes ( 10% )"
7. Drive right Product Market Strategy to attain volume, Market share (MS). All India (10%). Focus states UP, MP,MAH,KAR, TL (2% per state)
Preferred Industries
Education Qualification
MBA in Marketing, Business Administration, or a relevant field.
General Experience
Excellent communication and interpersonal skills
Analytical and problem-solving abilities
Ability to work under pressure and meet deadlines
Creativity and innovation in brand positioning
Critical Experience
Strategic thinking
Brand development
Market research and Consumer insights
Budget management
Leadership and team management skills
System Generated Core Skills
System Generated Secondary Skills
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