DESCRIPTION: We are looking for a confident, results-driven public relations specialist to design and implement a communication strategy for the Promise Scholarship program that will create and maintain a positive public image of the brand. You will be responsible for conducting communication audits and developing campaigns to ensure that the brand is well received. The Public Relations Specialist should be an excellent public speaker with a first-rate knowledge of brand management and the latest trends in promoting public programs. The Specialist must have outstanding written and verbal communication skills and be capable of representing the program effectively in various political and public venues. JOB RESPONSIBILITIES: * Planning and implementing public relations strategies. * Promoting and maintaining the perception of the program through social media and media coverage. * Managing and preventing reputational risk to the program. * Drafting written, verbal, and visual content that will promote the program. * Developing relationships with internal and external stakeholders. * Conducting communication audits to determine publicity needs and goals. * Measuring the success of public relations activities and campaigns. * Producing and presenting reports on all public relations activities. * Speaking on behalf of the Authority at interviews and press conferences. * Directs media relations efforts and manages press conferences. * Coordinate the production of publications and information. * Responds to routine and more complex inquiries from the general public or directs them to the appropriate source. * Interacts with all levels of state government in a way that promotes respect, encourages cooperation, and contributes to excellent performance. PREFERRED REQUIREMENTS: A bachelor's degree in public relations, communication, journalism, or relevant fields from an accredited college or university AND four years of related experience. Proven experience in public relations. Extensive knowledge of social and digital media platforms, such as Facebook and Instagram. Ability to build and develop relationships with key individuals within and outside of the organization. Strong leadership and management skills. Creative and critical thinker and problem solver. Outstanding communication skills and confidence to do public speaking. Ability to conduct research and communication audits. Attention to detail. Associate degree in communication, English, or public relations from an accredited college or university and four (4) years of job-related experience; or one (1) year of experience required at the lower level Marketing Spec 3 (GSP072) or position equivalent. Additional Information * Agency Logo: Requisition ID: ADM0H8M * Number of Openings: 1 * Shift: Day Job