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The Bank of New York Mellon
Social Media Manager
Posted
2 weeks ago

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Job Description

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Social Media Manager At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world's financial system we touch nearly 20% of the world's investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.     We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about. We're seeking a future team member for the role of Social Media Manager to join our Content Strategy & Channel Execution team within Global Marketing & Communications. This role is based in New York, NY with a hybrid work arrangement.  In this role, you'll make an impact in the following ways:  * Help drive the development and execution of the brand's organic social strategy across platforms  * Work cross-functionally to identify, develop and execute on organic content opportunities that align culturally and strategically with the brand * Take ownership of organic reporting and analytics to track against goals while using data to drive brand growth on social, leaning in or pivoting when/where necessary * Own content calendar and planning for the brand, ensuring deadlines and deliverables are tracked and met * Act as the source of truth for social media and platform best practices, industry trends, platform updates, and drive adoption of innovative strategies and solutions  * Adhere to internal and external approval processes, compliance, legal, audit, and regulatory processes and documentation * Support the governance framework for social media across the organization  * Provide consultation to social media, communications and marketing team members across throughout the organization * Connecting the dots of where social can provide positive impact to the business  To be successful in this role, we're seeking the following:  * Proven ability to manage multiple, competing priorities simultaneously * Ability to plan ahead while also creating a sense of urgency in a dynamic environment * Deep understanding of audience behavior across social channels * Strong mix of creative, analytic, and communication skills with demonstrated ability to translate complex concepts into compelling content * Extensive experience with enterprise social management tools such as Sprinklr, Sprout, Meltwater, etc. * Excellent writer and communicator with deep knowledge or how content should vary by channel * Experience with Microsoft Office Suite and Workfront preferred * Experience in financial services or regulated industry a plus * Experience managing a team a plus * 7+ years of social media experience in a large organization or major agency setting #LI-Hybrid At BNY, our culture speaks for itself. Here's a few of our awards:  * America's Most Innovative Companies, Fortune, 2024 * World's Most Admired Companies, Fortune 2024 * Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024 * Best Places to Work for Disability Inclusion, Disability: IN - 100% score, 2023-2024 * "Most Just Companies", Just Capital and CNBC, 2024 * Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024 * Bloomberg's Gender Equality Index (GEI), 2023 Our Benefits and Rewards: BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life's journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.  BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans. BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $79,000 and $147,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs.  This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors. BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer. Minorities/Females/Individuals With Disabilities/Protected Veterans. Our ambition is to build the best global team - one that is representative and inclusive of the diverse talent, clients and communities we work with and serve - and to empower our team to do their best work. We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums.

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