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Job Description

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Company Description Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide. Job Description Overview: Prepare and implement media plans for client accounts across all types of media. Responsibilities: * Provide research for and write media Point-Of-Views (POVs). Assess various variables including, but not restricted to: circulation, audience information, scale, penetration, and product or service usage. * Develop media strategy and recommendations under supervisor guidance. * Present media plans and provide plan maintenance including objectives/strategies and updates. * Maintain stewardship of reports including competitive reports using "Kantar" software to assess media schedules of competitors. Be capable of interpreting competitive data and relaying conclusions. * Prepare flowcharts and budgets for media plan using Excel, PowerPoint, and planning-specific software. * Prepare and issue buying specs and guidelines to buyers including GRP goals and budgets for use in negotiations. * Review and verify media buys to ensure proper execution. * Meet with sales reps to analyze value and applicability of media vehicles for client media plan. * Liaise with internal Strategic Resources department for use of syndicated resources. * Be willing to participate in more advanced functions as part of training and development. * Resolve routine, but complex questions and problems. * Demonstrate independent decision making. * Be capable of some personnel evaluation. * May perform other duties and responsibilities that management may deem necessary from time to time. Qualifications Bachelor's degree 1+ year's media planning experience (agency environment) across all types of media Business Competencies: * Computer Skills: Microsoft Suite, Kantar Software, IMS, Software Skills, Flowchart Software, Comscore * Proficiency in oral and written communications * Understanding of Activation/Negotiation team functions * Possess a basic knowledge of strengths and weaknesses of each media type. * Able to make independent decisions Additional Information

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