About us KnitWell Group, a specialty retail operating company, comprises some of the most iconic brands in America - Ann Taylor, LOFT, Lane Bryant, and Talbots. Individually, our brands are unique and strong. Together, we are powerful. Our common thread is our commitment to create exceptional products, provide memorable experiences, and achieve superior results. Our associates are innovators who thrive through collaboration and are dedicated to excellence. At the heart of it all are the customers we serve. We are dedicated to creating fashion that not only looks good but also makes our customers feel good. Ann Taylor embodies and celebrates the spirit, heritage, and confidence of American women leading the lives they love. Since its beginnings, Ann Taylor has been committed to providing women with everything they need to feel inspired and motivated as they navigate their multifaceted lives. Our effortlessly polished styles are thoughtfully designed to go anywhere-from the office to special occasions (and everywhere in between). LOFT creates modern, feminine, versatile clothing for women with one common style goal: to look and feel confident wherever the day takes them. We empower women to find their authentic self-expression because feeling like yourself is always in style. Here at LOFT, we're busy styling the careers and supporting the lives of everyday optimists just like you. Express your authentic self and experience endless inspiration, all while enjoying the opportunities and benefits that help you get the most from your career, life, and wardrobe. About the role The Senior Copywriter is responsible for the development and implementation of creative, seasonal and promotional copy for both Ann Taylor Factory and Loft Outlet. The Copywriter understands the brand positioning and voice to be able to express each season's important fashion/cultural trends in a compelling, original, accessible way to keep Ann Taylor Factory and Loft Outlet's consumer-facing communication fun-loving, supportive and inspiring. The Senior Copywriter understands how to leverage consumer insights and seasonal mindset while also working at a fast pace to address needs as they come up. They also understand how to adapt voice based on channel (e.g. in store, email, paid media, etc.) and audience-type (e.g. acquisition, retention, reactivation, etc.) while still being brand appropriate. The right candidate understands the balance of communicating the brand's values and promoting brand awareness, while understanding the importance of supporting the business through driving traffic and sales to our stores. The impact you can have * Demonstrate expertise translating brand and marketing strategy into compelling copy * Ensure consistency and adherence to Ann Taylor Factory and Loft Outlet's copy standards; Maintain high standards for writing and proofreading * Continually evolve our overall best practices and writing processes to achieve a high level of efficiency and proficiency * Write informative, brand-right descriptions and compelling marketing copy across channels and categories * Use a variety of writing styles to engage diverse audiences across both print and digital * Partner with cross-functional teams and other members of the Creative team to craft inspiring, on-brand content across all categories and channels * Collaborate with the Senior Art Director to work conceptually from beginning stages to final execution * Stay on top of best practices and trends with other brands and retailers, specifically but not limited to, customer relationship marketing tactics and trends You'll bring to the role * Minimum 5-6 years' experience copywriting in advertising, direct marketing or publishing * Background in fashion ecommerce/editorial; extensive working knowledge of current trends, style, culture and language of fashion world * Creative work portfolio * Strong conceptual skills with knowledge of how copy relates to art, design, graphics and typography * Experience in developing direct response concepts, email marketing, and direct mail * Flexible and willing to pitch in; Ability to multitask, adapt and re-prioritize while thinking creatively under tight deadlines * Self-motivated with entrepreneurial spirit; Positive attitude (and a sense of humor) * Online and Social Media fluency (ecommerce, websites, blogs, Instagram etc.) with curiosity to learn more Benefits at KnitWell Group * Merchandise discount at our brands: 50% off regular-priced merchandise at Ann Taylor, LOFT, & Lane Bryant (in store and online) * Support for your individual development plus career mobility within our family of brands * A culture of giving back - local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities* * Medical, dental, vision insurance & 401(K) retirement* * Employee Assistance Program (EAP) * Time off - paid time off & holidays* * The target salary range for this role is: $70K - $85K annually* * Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role. This position works in a hybrid model, with three days per week worked in the New York, NY location and two days per week worked remotely. #LI-CS1 Location: Times Square Tower-ANN-New York, NY 10036 Position Type: Regular/Full time Equal Employment Opportunity The Company is committed to hiring and developing the most qualified people at all levels. It is our policy in all personnel actions to ensure that all associates and potential associates are evaluated on the basis of qualifications and ability without regard to sex (including pregnancy), race, color, national origin, religion, age, disability that can reasonably be accommodated without undue hardship, genetic information, military status, sexual orientation, gender identity, or any other protected classification under federal, state, or local law. We do not discriminate in any of our employment policies and practices. All associates are expected to follow these principles in all relationships with other associates, applicants, or others with whom we do business.