About Us A Specialty Path to Good Health Upperline Health is one of the nation's largest specialty practices providing comprehensive chronic care through frequent specialist visits. Founded in 2017, Upperline is based out of Nashville, TN and serves patients in Alabama, Arkansas, California, Connecticut, Florida, Georgia, Indiana, Kentucky, Michigan, New Jersey, Ohio, Tennessee, and Virginia. Our mission is to transform specialty healthcare by improving how specialists engage with patients and partner with PCPs, payers and other providers. We believe: Triage is temporary. Treatment is transformative. Upperline Health providers coordinate patients' care among a team of specialists - physicians, advanced practice providers, care navigators, pharmacists, dieticians, and social workers for integrated treatment that addresses patients' immediate and long-term health needs. Through a patient-centered approach, we enhance the healthcare experience by living our Upperline CARES values-fostering strong Connections, holding ourselves to the highest level of Accountability, demonstrating Resilience in addressing both immediate and long-term health needs, committing to Excellence in patient care, and focusing on a Service mentality that places patients at the heart of everything we do. We put patients at the center of value-based care About the Sr. Director of Marketing Upperline Health is seeking a Sr. Director of Marketing to lead all the marketing and communications efforts for the company. This will include all aspects of marketing including brand identity, digital advertising, print, product positioning, and community relations for our rapidly growing physician practice and Accountable Care Organization (ACO). This person should enjoy fast paced environments, rolling their sleeves up to problem solve, and constantly adapting the processes and systems to support our physicians in the field and our ACO initiatives. The leader in this role should have a comprehensive understanding of how to build and manage a multi-site healthcare marketing and advertising strategy. They will also be responsible for positioning our ACO in the marketplace. They will employ processes to ensure consistent and professional digital and print footprints for all of Upperline and its affiliates, as well as work with operations to set goals, budgets and strategies to achieve those targets. They will work to onboard new acquisitions and incorporate or merge their brand identity into Upperline or its affiliate. This person will work with outside vendors and internal staff to achieve the goals needed. The Sr. Director of Marketing is a key contributor to the growth of Upperline and our ACO across the country, specifically helping our new providers and de novo opportunities, increase same store growth and to transition new practices. What You'll Do * Work collaboratively across the organization to plan, direct and lead the implementation of strategic marketing and advertising programs for all affiliates of Upperline * Own and manage vendors and team to optimize multiple marketing channels including: SEO optimization, reputation management, digital advertising, branding and logo, print material, social media, physician liaisons in various markets and any other mediums as needed * Conduct industry research, brand management, business development, community connectivity efforts and service line marketing and awareness * Work proactively with operational leadership and serve as the liaison for advertising or media outlets to ensure Upperline is at the forefront of appropriate opportunities * Responsible for Upperline and its affiliate marketing spend and calculating and reporting on ROI * Manage all internal and external communication channels and messaging Qualifications * 5+ years of multi-site healthcare experience, preferably with a private equity sponsor * Experience in a high-growth or early-stage start-up is a plus * Bachelor of Science degree in business administration, marketing or related field is required. * Master's degree in business administration, marketing, or related field is preferred. * Excellent communication, conceptual, critical thinking, analytical, problem-solving abilities and organizational skills * Solid understanding of inbound and omnichannel marketing * Understanding of analytics/measurement approaches * Understanding of PPC and SEO * Understanding of all channels of marketing execution * Experience managing and mentoring others * Strong attention to detail and proofreading skills About You Self-starter: you have a bias towards action, flexibility and thrive in a fast-paced and evolving work environment Entrepreneurial: you crave responsibility and want to shape the vision and direction of the company Problem solver: you have a talent for synthesizing complex projects, can independently translate high-level goals into actionable plans, and enjoy implementing process Relationship-builder: you can influence and motivate people at all levels across a variety of job functions Determined: you demonstrate servant leadership and roll up your sleeves and do whatever it takes to make things successful; you are persistent in overcoming obstacles and take calculated risk to overcome them Naturally curious: you always look for ways to innovate and improve Motivation: you seek to improve processes, products and services; demonstrate accuracy and thoroughness and set challenging goals Planning/Organizing: You are good at prioritizing a high volume of demanding tasks and goals and use your time and resources efficiently to set and achieve your goals and those on your team Benefits Comprehensive benefit options include medical, dental, and vision, 401K (matching), PTO and parental leave. Compensation Compensation is commensurate to compensation for similar positions in the region and based on prior training and experience. This is a hybrid position based in the Nashville corporate office.