Position Overview At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Content Marketing Specialist within PNC's Linga organization, you will be based in Naples, FL. Responsible for creating engaging, high-quality content that aligns with the company's marketing strategy and business objectives. This role involves producing a variety of marketing materials including digital and collateral for customers and media. This position requires creativity, initiative, and the ability to work collaboratively with other team members to ensure content is compelling, consistent, and optimized for both search engines and audience engagement. Key Responsibilities: Content Strategy: Develop and execute strategies that support the company's goals Content Creation: Write, edit, and proofread high-quality content across various platforms, including blog posts, articles, whitepapers, case studies, eBooks, social media updates, email newsletters, website, webinars, and video scripts. Editorial Oversight: Ensure all content is consistent in terms of style, quality, and tone of voice, optimized for search and UX including online, social media, email, mobile, video, and print. Brand Voice: Ensure content aligns with the brand's voice, tone, and style guidelines. Editing and Proofreading: Review and edit content produced by other team members or external writers Content Calendar Management: Develop and manage a calendar that aligns with all marketing activities Performance Monitoring: Track and analyze content performance, engagement, and conversions metrics, providing insights and recommendations for improvement. SEO and Content Optimization: Collaborate with Digital Mkg to ensure all content is optimized Cross-Functional Collaboration: Work closely with other areas to ensure content supports marketing goals Continuous Improvement: Stay updated on industry trends, best practices, and emerging content formats to improve the quality and effectiveness of content. Job Description * Under direct supervision, assists in the coordination of basic marketing program execution. * Develops a strong understanding of existing marketing strategies and ability to implement established programs/initiatives. * Assists in the coordination and execution of marketing programs/initiatives, strategies and activities that may include advertising, sales content and internal communications. Assists in data collection and synthesis in order to identify trends. * Ensures all operating activities are delivered within the established budget framework. * Follows established processes and protocols including coordination with legal, compliance, finance, risk and other key partners. Partners with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives. PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: * Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. * Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework. Qualifications Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position. Preferred Skills Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented Competencies Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems Work Experience Roles at this level typically require a university / college degree with < 1 year of professional experience and/or successful completion of a formal development program. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered. Education Bachelors Certifications No Required Certification(s) Licenses No Required License(s) Benefits PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives. In addition, PNC generally provides the following paid time off, depending on your eligibility*: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service. To learn more about these and other programs, including benefits for full time and part-time employees, visit pncbenefits.com > New to PNC. * For more information, please click on the following links: Time Away from Work PNC Full-Time Benefits Summary PNC Part-Time Benefits Summary Disability Accommodations Statement If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include "accommodation request" in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions. Equal Employment Opportunity (EEO) PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. California Residents Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.