American Heart Association
National Sr. Media Relations Manager, SciencePosted
7 weeks 4 days ago
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Job Description
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Overview
As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career.
The American Heart Association has an excellent opportunity for a National Senior Manager, Science Media Relations in our Marketing and Communications department.
This position can be home based.
The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.
#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.
Responsibilities
This individual will be responsible for supporting and implementing multi-year critical communication plans supporting and promoting American Heart Association scientific statements/guidelines/advisories and scientific advances published in the Association's signature medical journals and presented at the Association's meetings/conferences through traditional media, social media, and other Association-owned channels. Responsible for developing appropriate resources to advance understanding and promotion of the Association as a leading science voice and the Association's impact goal. Produce promotional materials for newsworthy abstracts and manuscripts published in the Association's journals or presented at the Association's science meetings and other projects as assigned. Responsible for supervising up to 2 FTE staff members and close collaboration with the Senior Director in strengthening the Science Media Relations team.
* Work with the Senior Director, Vice President, and other teams to develop and implement integrated, strategic communication plans supporting and promoting Association scientific statements/guidelines/advisories, positions, and scientific advances published in the Association's signature medical journals and presented at Association meetings/conferences through traditional and novel media channels including social media. Collaborate with internal teams, including Science and Medicine, Science Operations, Scientific Publishing, Science Marketing, Social Media Marketing, Health and Science Programs, Enterprise-Wide Mobilization teams, and external collaborators such as the American College of Cardiology and other medical organizations.
* Supervise up to 2 FTE members of the SMR team in close collaboration with the Senior Director.
* Translate findings from scientific abstracts and manuscripts, published in the Association's science journals and/or presented at the Association's scientific meetings, to produce news releases, pitches, multi-media assets, and other news materials/activations (e.g., radio spots, virtual satellite media tours, MAT releases, talking points/messaging, op-eds) to promote progress, results, actionable information for the public. Participate in the review and selection of abstracts and manuscripts chosen for promotion.
* Drive consumer and trade media engagement by implementing strategies to garner coverage in targeted media outlets and amplify the department's impact on the Association's life-saving mission among volunteers, internal stakeholders, and external partners. Develop media opportunities and relationships to advance the Association's goals. Monitors and translates science, health, and industry news related to assigned initiatives or programs to provide ongoing and innovative news releases/pitches/communications tools to optimize communications reach.
* Monitor the traditional and social media landscape to ensure the Association can respond appropriately to breaking news related to its scientific statements, guidelines, and presidential advisories.
* Lead or support other Communications initiatives as applicable and relevant.
Qualifications
* Bachelor's degree or equivalent working experience.
* Five years - Eight years of experience.
* Experience writing, editing and managing news releases, promotion materials including radio spots, talking points/messaging, fact sheets, or other related content.
* Experience reviewing and translating scientific manuscripts and abstracts to news releases for a consumer/public audience.
* Experience supervising staff of at least 2 full-time staff members.
* Experience developing newsworthy ideas and strategic public relations plans that strengthen the Association's mission and key messages.
* Proven success with integrated, strategic promotion plans in collaboration with other departments.
* Project Management experience, including managing multiple projects concurrently.
* Demonstrated ability to work under tight deadlines, while faced with competing demands and priorities.
* Proficient computer skills including all Microsoft Office programs, especially Word, Teams, PowerPoint and Excel, Zoom, Adobe Acrobat.
* Excellent writing and editing skills; Knowledge of AP Style.
* Experience developing social media messaging.
* Ability to travel up to 10% local and overnight stay.
Preferred Experience:
* Proven success with newsworthy ideas, writing, and pitching stories to national, tier-one consumer media outlets.
* Proven success with integrated, strategic promotion plans in collaboration with other departments.
* APR - an accreditation from the Public Relations Society of American or similar preferred.
Compensation & Benefits
The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.
* Compensation - Our goal is to ensure you have a competitive base salary. That's why we regularly review the market value of jobs and make adjustments, as needed.
* Performance and Recognition - You are rewarded for achieving success by merit increases and incentive programs, based on the type of position. This position is incentive eligible based on achieving certain targets. [Delete as appropriate]
* Benefits - We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
* Professional Development - You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association's national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
* Work-Life Harmonization - The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
* Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.
The American Heart Association's 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.
At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.This position not a match with your skills? Click here to see other opportunities.
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