About us We've spent our careers as operators in the field, where we had first-hand experience witnessing teams struggling to manage operations and make sense of their financials. We were born from the vision that companies deserve real-time financial clarity that looks as good as it functions. We believe that financial data should be more than just numbers on a spreadsheet. It should be a source of insight, a guiding light that illuminates the path to smarter, more informed decisions. With us, you can gain a deeper understanding of your financial data, make real-time decisions with confidence, and propel your business toward unprecedented success. Position Summary We are on the lookout for a versatile Senior Marketing Manager to lead our marketing efforts as the first hire. This role involves not only elevating our brand presence and leveraging financial expertise to target audiences effectively but also leading the entire spectrum of marketing activities, from branding initiatives to hands-on field marketing. Essential Duties and Responsibilities * Develop and execute comprehensive marketing strategies, focusing on value-driven campaigns and thought leadership. * Lead field marketing initiatives, including conferences and other industry events, to enhance brand visibility. * Implement automation and analytical tools to measure marketing effectiveness, ensuring accountability and continual improvement. * Own lead generation and performance marketing, managing digital advertising strategies to amplify brand engagement and increase conversions. Knowledge, Skills, and Abilities * A proactive attitude and eagerness to embrace continuous learning and adaptability in a fast-evolving business environment. * Demonstrated success in crafting impactful, value-added content, particularly for LinkedIn campaigns. * Creative experience in unconventional or "guerilla" marketing strategies, exploring innovative approaches beyond traditional methods. Education & Experience * 3-5 years of marketing experience, ideally from a fintech or accounting background. * Proven expertise in orchestrating and executing field marketing activities. * Robust analytical skills. * Background in fintech or accounting - a significant advantage. * Experience from a SaaS company.