Duties to include, (but not limited to): * Develop and implement brand strategies, promotional plans, and marketing plans that align with company goals and objectives. * Conduct market research and analyze consumer insights to identify opportunities for brand growth and product innovation. * Collaborate with cross-functional teams and vendor partners to develop and execute integrated marketing campaigns across multiple channels, including digital, social media, events, sales tools, and traditional advertising. * Manage brand messaging and ensure consistency across all marketing materials and communication channels. * Monitor market trends and stay up-to-date with industry developments to inform marketing strategies. * Collaborate with internal teams and external partners to ensure brand guidelines are followed in all materials and communication channels. * Manage budgets/COOPs and allocate resources to maximize return on investment. * Measure and analyze the effectiveness of marketing campaigns and adjust strategies as needed. * Measure and analyze the effectiveness of the brand's portfolio of products. * Foster Vendor relationships via new vendor onboarding, annual vendor reviews, and new product launches A Brand Manager will possess and/or demonstrate the following abilities/skills: * Self-motivated and demonstrate independent initiative. * Strong analytical skills with experience conducting market research and analyzing consumer insights. * Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams and external partners. * Strong project management skills with the ability to manage multiple projects simultaneously. * Creative thinker with the ability to develop and execute innovative marketing campaigns. * Proficient in Microsoft Office and experience with marketing automation and analytics tools. * Knowledge of digital marketing, social media, and e-commerce. * Ability to work in a fast-paced environment and adapt to changing priorities. Education / Experience: * Required: Degree in Marketing, Business, or relevant experience (3+ years) * 3-5 years of experience in brand management, marketing, or a related field * Background in B2B and B2C preferred. Working Demands / Physical Requirements: * General office conditions with continuous sitting with heavy computer usage * Occasional short-term out-of-town travel * Overtime will be needed when priority projects need completion * Ability to lift 50 pounds Reports to: Portfolio Manager Conclusion: A Wausau Supply Brand Manager will exemplify the high standards that have come to be associated with WSC. As an ESOP owner, acting with honor, integrity, and positivity is imperative. A Brand Manager's primary objective is to be a strategic thinker with a passion for building brands and a "general manager" mentality.