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Navy Federal Credit Union
Brand Marketing Strategist II
Posted
1 week 5 days ago

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Job Description

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Serve as a marketing product owner (Marketing product lead). Lead and direct the delivery of holistic marketing campaigns from market strategy development to implementation to engage the member/prospect, achieve business goals, and increase share among members. Translate the business strategy into actionable and effective features/campaigns and user stories/campaign briefs to leverage member insights, cross-channel strategy, and intelligent targeting. Build cross-functional relationships and expertise in the Navy Federal brand and product portfolio. Work with product SMEs to anticipate, prioritize and plan campaign strategy across paid, owned, and earned channels. Apply internal and external marketing insights, data-driven strategy, and enterprise goals to guide and evolve both campaigns and initiatives to drive results. Talent Quest This position is eligible for the TalentQuest employee referral program. If an employee referred you for this job, please apply using the system-generated link that was sent to you.

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