Yamibuy.com
Market Research AnalystPosted
6 weeks 2 days ago
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Job Description
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Market Research, Analysis & Forecast -
* Analyze demographic data on a local, regional, and national level;
* Analyze buying and shopping patterns of current and potential consumers for specific types of products sold on the company's website;
* Analyze marketing data and separate them into parts to identify underlying principles, reasons or facts;
* Analyze marketing strategies and compare them with those of the company's competitors;
* Analyze marketing condition and current industry trends and marketing methods (including search engine optimization, content marketing, social media marketing and email marketing);
* Analyze order level structure from different dimensions, perform order structure analysis automation for recommendation system and operation metrics to improve strategy on gaining profit;
* Perform detail analysis for Smart Shopping Cart project, provide metrics on add-on item recommendation, set improve algorithm from SKU dimension and customer filing dimension;
* Evaluate marketing analysis plans;
* Evaluate methods of collecting data relating to customer demographics, preferences, shopping habits, etc.;
* Work with Marketing Specialists to evaluate effectiveness of marketing, advertising, and other strategies;
* Evaluate methods of measuring customer satisfaction (In-App Surveys, Post-Service Surveys and Email Surveys);
* Perform demand forecast using time series (SARIMA) model with machine learning models (Clustering, XGBoosting, Regression combining time series features) on order level and SKU level forecast;
* Forecast and track marketing and sales trends with linear and exponential modeling;
Defining and Designing Marketing Research Methodology -
* Work with marketing specialists to design research methods for evaluating performance of various marketing campaigns based on performance analysis and customer surveys;
* Define and design survey methodology, involving quantitative and qualitative survey methods;
* Design method to evaluate the result or ROI under different scenarios (worst, average, best);
* Design method to measure customer retention rate and other consumption data;
Reporting Marketing Development and Support-
* Collaborate with Marketing Specialists to prepare reports on data analysis;
* Prepare reports on new product marketing strategies and/or campaign plans;
* Prepare order forecast report, order structure analysis report, headcount forecast report;
* Prepare different reports of findings and present results to management of various departments; and
* Support the marketing department in general operations.
Requirements:
* Other major(s) and/or fields(s) of study required: marketing, market research, business or related
* analytical skills;
* critical-thinking skills;
* technical skills (utilize marketing tools to deliver and track campaign components)
* software programs and skills: microsoft suite, google analytics, search engine optimization and search engine marketing (a/b testing), email, and social media, and sql.Benefits & Compensation:
Benefits:
* 401(k) matching
* Health insurance
* Vision insurance
* Dental Insurance
* Parental leave
* Paid time off (PTO): vacation, sick, and holidays
* On-site gym and game rooms
* Employee discount
* 72K-92K
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