About Us: The Community Preservation Corporation (CPC) believes stable and sustainable affordable housing is the foundation of strong communities and we strive to contribute to comprehensive neighborhood revitalization through our lending and partnerships. A nationally recognized leader in affordable housing finance, CPC has provided a consistent source of capital to underserved housing markets throughout New York State since our inception in 1974. Today, CPC stands as the largest CDFI solely committed to investing in multifamily housing, having invested more than $11.9 billion to finance the creation and preservation of more than 220,000 units of quality housing in neighborhoods across New York State and beyond. CPC has a robust construction lending platform, a mortgage bank, and equity and impact investment platforms that focus on our three goals: Expanding Affordable Housing, Closing the Racial Wealth Gap and Investing in the Green Economy. As a member of our team, you'll have the opportunity to work on impactful projects that make a real difference in people's lives. We're looking for talented individuals who are passionate about our mission and share our values of commitment, respect, excellence, accountability, and collaboration. Role Summary: The Senior Brand & Marketing Strategist will be responsible for elevating CPC's brand positioning and ensuring the organization's central messaging is integrated across all platforms, marketing initiatives and touchpoints. This person will serve as CPC's brand steward, strengthening brand awareness and implementing a consistent brand voice that is clear among all employees, partners and stakeholders. The Senior Brand & Marketing Strategist will take the lead on strategic planning and execution of certain other communications and marketing activities and campaigns. What You'll do: * Keeping brand guidelines up to date, ensure voice is clear and consistent * Ensuring brand consistency across all marketing collateral and any materials that are shared with employees, stakeholders and the general public * Weighing in on appropriate marketing metrics, ensuring alignment with the rest of the organization * Reviewing and updating messaging documents to guide all marketing collateral and information across channels * Copywriting and editing collateral across channels to ensure consistency * Meeting and developing relationships with various stakeholders and department heads across the organization to determine needs and gain insights * Partnering with project manager and facilitating inter-departmental briefing process; helping to centralize, prioritize and facilitate marketing team requests across the organization * Staying on top of competitors/industry trends to understand how to strategically position the company * Presenting strategies and campaigns to executive team and other stakeholders. * Play a key role in helping to plan for department verticals, including companywide brand strategy, setting an annual marketing strategy, and related budgeting. * Support relationship with the company's marketing/advertising firm on retainer: Play a lead role in advising on, and implementing new marketing campaigns (print/digital/native content), as well as vetting and facilitating other paid media opportunities as needed. Skills and Experience: * 5-10 years of experience in a marketing/branding/strategist role * Experience developing brand guidelines and brand voice strategies * Media planning and campaign building experience and experience or knowledge strongly preferred but not required * Strong analytical, organizational, and research skills and ability to lead and handle multiple time-sensitive projects under tight deadlines internally and externally * Strong writing, editing, and proofreading skills, as well as attention to detail * Strong interpersonal skills required; temperament to communicate with all levels of management in a tactful, pleasant, and professional manner * Proficiency with Microsoft Excel/Word/Outlook, PowerPoint, and general database systems is required * Proficient in Adobe Creative Suite (InDesign, Photoshop, Illustrator), preferred, but not required * Proficient in customer relationship management (CRM) tools such as HubSpot for contact list generation, email marketing, etc * What We Offer: * Competitive compensation * 401(k) retirement plans with employer match * Medical, dental, and vision benefits for employees and their dependents * Commuter benefits * PTO for vacation, personal days, sick leave, holidays, jury duty, bereavement, parental leave, and disability * Tuition assistance program * Two "work from anywhere" weeks per year * Summer Fridays * Collaborative working spaces * Service days to support our communities * Employee development and engagement events * More about our offerings and culture here This is a full-time, hybrid role where you will work from the Manhattan office two - three days a week. The salary range is $105,000 - $120,000, dependent on experience. The Community Preservation Corporation is an Equal Opportunity Employer and all employment-related decisions including recruitment, selection, evaluation, promotion, compensation, training and termination are made without regard to race, creed, color, national origin, sex, disability, marital status, status as a veteran, sexual orientation or gender identity, or any other protected status.