American Public Education, Inc
Business Development Specialist - Educational PartnershipsPosted
6 weeks 3 days ago
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Job Description
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Educational Partnerships, Business Development Specialist
American Public Education Institute
APEI is seeking a competitive Business Development Specialist to support and promote American Public University System's (APUS) nursing programs to prospective organizations and current partners of Hondros College of Nursing (Hondros) to develop new business opportunities. As companies under the American Public Education, Inc (APEI) umbrella, APUS and Hondros work in tandem to maximize educational outreach.
This role will establish and nurture relationships and opportunities with organizations primarily focused within the healthcare vertical, engaging key influencers such as executives, senior corporate leaders, mid-level managers and business development partners.
The incumbent will work closely with internal and external stakeholders to create, launch, and implement programs, and collaborate with internal stakeholders to grow access and interest in APUS nursing academic programs, particularly with Hondros RN students and alumni.
Responsibilities:
New Business Development:
* Locate and propose potential new business by contacting existing Hondros partners, discovering, and exploring opportunities.
* Engage with healthcare organizations to sign agreements that benefit APUS and Hondros, leveraging the partnership to expand our reach within the healthcare system.
* Maintain strategic partnership target list for assigned sector, adding new targets upon target conversion.
* Work closely with the B2B manager at Hondros and APUS leadership to ensure clear targets and effective execution of responsibilities.
* Routinely plans and implements business development events to identify, target and close opportunities to grow new business development opportunities.
Account Development and Management:
* Develop and implement strategies to market APUS nursing programs to Hondros students, alumni, and their network, aligning with the continuation of academic programs within APUS.
* Participate in field sales activities with the Hondros team, including attending graduation events, job fairs, and traveling with field teams to promote APUS programs.
* Successfully develop and manage a territory of hospitals to increase brand awareness and student activation.
* Conduct routine business reviews with current key partner contacts.
* Host and attend student and alumni routine virtual and in person events to increase conversions of Hondros graduate to APUS students.
* Achieve monthly lead, application, and enrollment goals by organizing and facilitating recruiting events (information sessions) each month.
* Successfully develop and manage a territory of hospitals to increase brand awareness and student activation.
* Conduct routine business reviews with current key partner contacts.
General:
* Create marketing collateral for pitch purposes to attract and educate prospective students.
* Establish quarterly goals and tactics to achieve those goals for target and current accounts.
* Consistently introduce and leverage the roll-out of marketing campaigns and promotions to hospitals to establish new partnerships and advance existing agreements.
* Document all activities by using customer relationship management (CRM) tool.
* Maintain confidentiality and compliance with all applicable laws and regulations.
* Update job knowledge by participating in educational opportunities; reading professional publications; maintaining professional networks; participating in professional organizations.
* Utilize social media tools to expand recruiting and promoting efforts.
* Expand knowledge of regional and national nursing/healthcare trends and effectively communicate to internal and external stakeholders on a regular basis.
* Prepare briefings and present information to internal and external stakeholders regarding trends, issues, and opportunities.
Core Competencies:
* Competitive, energetic, collaborative, positive attitude, self‐motivated, resourceful, and persistent with careful attention to detail.
* Ability to build strong relationships with potential students and administrators and be viewed as a team player.
* Results oriented professional with consistent, strong verbal and written communication skills.
* Must be self-motivated and have the ability to motivate others.
* Ability to establish priorities among multiple tasks.
* Ability to operate independently to accomplish the assigned mission.
* Ability to translate general mission guidance into specific actions.
* Ability to make logical decisions that support the intended objective, considering the best interests of the organization.
* Professionalism and high degree of emotional intelligence.
* Ability to manage expenses to assigned budget.
* Strong digital research skills, ability to find, absorb and analyze market information and recognize patterns and trends quickly and accurately.
Reporting Relationships:
The Educational Partnerships, Business Development Specialist will report to APEI's Chief Marketing Officer. This position will not have direct reports.
Requirements:
* A Bachelor's degree (Master's degree preferred).
* 2 years of consultative sales experience required.
* Preferred 5 years of hospital/healthcare sales or a combination of healthcare experience.
* Higher Education experience is preferred.
* CRM system knowledge.
* Strong listening skills and presentation skills.
* Excellent verbal, written, communication and interpersonal skills with a strong customer focus.
* This is a fully remote but requires up to 75% mid-west regional base travel.
While this is a sales role, the compensation package is traditional and as a result, there is no bonus incentive or additive. Per the US Department of Education Program Integrity Rules, postsecondary institutions that participate in the student financial assistance programs pursuant to Title IV of the Higher Education Act (HEA) are barred from providing incentive payments to any person or entity engaged in student recruiting and/or admissions activities.
About Us:
American Public University System (APUS) is an Online University based in Charles Town, WV. Our University has over 100,000 students. Our emphasis is educating our nation's military and public services communities with quality and affordable education. APUS provides partnership and commitment in helping students realize the dream of a higher education and the opportunities that brings.
It is the policy of American Public University System (APUS) to afford equal opportunity to all qualified persons. We treat all qualified individuals equally as to their recruitment, hiring, assignments, advancements, compensation, and all other terms and conditions of employment. American Public University System (APUS) does not discriminate on the basis of race, color, religion, creed, sex, age, national origin, sexual orientation, or physical, mental, or sensory disability, or any other characteristic protected by law.
Colorado, California, Washington and NYC Pay Transparency Statement
If you are a resident of Colorado, California, Washington or New York City and this role is available remotely, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request. Please send an email to recruiting@apei.com
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