The Watches of Switzerland Group
Social Media ManagerPosted
1 week 6 days ago
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Job Description
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Job Objective
As a Social Media Manager, you will be responsible for managing Watches of Switzerland's online presence, driving engagement and building brand awareness while maintaining a consistent brand voice. As a social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company's views creatively.
Responsibilities
Social Media
* Manage content development, talent contracts, tone of voice, design formatting and budgets for organic and paid social
* Manage respective agencies and internal teams throughout social media co-op campaign planning and execution
* Manage Rolex, Tudor, Patek Philippe and partner brand guidelines across social platforms
* Oversee social media analytics and reporting
Rolex Blog
* Manage Rolex blog program including maintaining brand guidelines, organizing journalist communication, syncing program with ecommerce team for timely posting
* Manage respective agencies + internal teams throughout social media co-op campaign planning and execution
Marketing Campaigns
* Develop pitch decks for brands
* Manage budget for paid social media
* Develop benchmark KPIs
* Manage implementation of and performance analytics of campaigns across social media channels
* Manage campaign communication to internal and external brand and venue stakeholders including monitoring of third-party communication
Special Projects
* Marketing support for special projects across WOS, Mayors, Betteridge and Analog Shift including developing media kits, pitch decks, marketing presentations
* Communication of key project calendars, timelines, stakeholders and performance
Essential Experience & Requirements
* 3-5 years in product and client marketing
* Excellent copywriting skills that can be translated into the development of marketing materials
* Proven track record of client relationship management
* Knowledge of digital media and publisher industries
* Technical knowledge of the latest digital marketing tools and channels, including customer relationship management platforms and marketing automation platforms (e. g. Marketo, Salesforce)
* Experience building, executing and scaling cross-functional marketing programs
* Experience using data and metrics to measure impact and determine improvements
* Experience using Microsoft Excel to manipulate and analyze data
* Experience presenting metrics and progress to goal to senior leadership
* Experience in C-Suite level reporting and presentation delivery
Documents
* Social Media Manager JD.pdf (277.58 KB)
* Apply Now
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