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Monster Beverage 1990 Corporation
Consumer Engagement Manager
Posted
6 weeks 3 days ago

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Job Description

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Position Summary: The Consumer Engagement Manager (CEM) is responsible for the management and execution of Monster Energy's brand portfolio sampling and local marketing initiatives within a defined market. This role reports to the Regional Field Manager and is accountable for growing brand awareness and consumer loyalty. The CEM manages a schedule of part time Ambassadors and a Sr. Ambassador (not applicable in all geographies). The CEM's time is split between administrative responsibilities that include scheduling and recaps, as well as in- market coaching, merchandising, and sampling support with Ambassadors. CEM's should be spending 50%-70% of their time in the market in the field with their teams. In addition to sampling support for all major national & local events the CEM will need to cultivate additional local market sampling opportunities. The CEM will also contribute to the local "Marketing Plan". This input will help mold & shape the greater local Marketing plan spearheaded by the Field Marketing Manager. Essential Job Functions: Consumer Engagement Managers will have several Roles and Responsibilities including, but not limited to the following: * Collaborates with Monster, Ultra, Rehab & Teas, Java, Reign, Reign Storm, Bang, other MEC Brand Managers, local sales team, and Field Marketing Managers (FMM) to customize and execute events/programs aligned with the brands' sampling platforms. * Provides consistent direction, coaching, and communication to maintain brand accuracy in the Monster brand experiences and sampling. * Recruit, hire, train, and manage part time Ambassadors. * Research, secure, and manage execution of local events and partnerships. * Plan and manage all aspects of the event planning process: pre, during, and post duties including: personnel, product delivery/distribution, transportation, supplies, contracts, insurance, permits. * Increase market knowledge and identify various groups and organizations with the targeted demographic in which to partner. * Diligently prepares ambassadors for superior customer interactions and flawless event executions. * Leads direction of and oversees brand accuracy in event and partnership execution. * Actively participates in all regional events with ambassadors. * Execute strategic directions and manage the goals for the assigned region/market. * Adhere to deadlines for administrative tasks including, but not limited to, reporting and recapping data for the region. * Assists in the planning and drives the execution of marketing events and programs. * Respond in a timely manner to Director and Regional Field Manager. * Manage payroll and timesheets. * Maintaining company assets (Storage Facilities, Inventory, Vehicles, Equipment). Position Requirements: * 2+ years of Event Marketing/Grassroots/Special Event/Promotions and Team Management experience. * Must have a valid Driver's License and clean driving record (as will, at times, drive company provided vehicle). * Excellent problem-solving skills and critical thinker. * Ability to match your field team to best represent your market. * Professional demeanor and excellent oral communication skills. * Entrepreneurial and adaptable to changing environments. * Strong organizational and time management skills with ability to manage multiple tasks. * Proficient in Word, PowerPoint, Outlook & Excel, in addition to internet usage. * Ability to learn and use new technology that is associated with the job. * Self-Motivated with a can-do attitude. * Ability to travel 50%+ of the year within the assigned region and ability to work on weekends and evenings. * Must be able to lift and/or move up to 40 pounds. * Must be able to pass a background check/drug screening. Base Pay Range: $67,600K - $84,625K (+)

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