Service Center CSCS TX Our Sr Managers, Digital Marketing for this role can make up to: * $128K/ year This is a Hybrid role: * 3 days a week in the office Essential Job Duties: * Lead and participate in collaborative cross-functional teams to consistently deliver intentional end-to-end digital customer experience across brands, channels and audience touchpoints in user journeys (externally, internally and with key vendor partners) * Lead and manage performance of Caliber.com, inclusive of SEO initiatives, enhancing based on business and customer need-states * Assess current UX across brands, internally and externally; identify opportunities and quantify financial impact to Caliber; build action plans and budgets accordingly * Establish, test, validate and optimize digital user journeys within current marketing/business technical stack, while simultaneously scaling and adapting to tech evolution; create roadmaps, detailed project plans and phasing of projects to support UX advancements in accordance with enterprise business goals * Build and manage future-state CRM initiatives based on customer journey planning and optimization * Manage multiple agency resources, clearing roadblocks, building team focus and driving towards results and learnings * Gather, Interpret and leverage available data to determine improvement opportunities * Develop measurement and KPI tracking based on proposed experience changes; ensure performance is being measured and optimized to business goals * Build consistent UX and clarity across/between portfolio of brands for each target audience (value proposition) * Partner with insights team, as well as regularly leverage sentiment listening tools to keep a pulse on user experience opportunities * Act as user experience expert in digital and physical spaces when collaborating with internal teams, technology partners, client partners and other key stakeholders * Create, articulate and present strategies, implementation plans, tactical progress, results and data analyses/learnings to stakeholders and the wider business * Using data and expertise to challenge current processes with a "test and learn" mindset; Maintain up-to-date knowledge on UX/UI best practices in order to seek, implement and measure better solutions Ability/Skills/Knowledge * Ability to lead and collaborate cross-functionally with internal teams, merge business and user needs into cohesive experiences, manage multiple external agencies, and architect seamless experiences across audience touchpoints. * Utilize customer insights, UX innovation trends, best practices and business data/goals, to continually optimize branded experiences * Proven quantitative and analytical skills; should be extremely comfortable with Excel, Google Analytics and other analytical tools * Strong familiarity with SEO and reporting programs in particular: GA4, Google Search Console, AHRefs * Experience leveraging and optimizing multiple disparate technology solutions internally and externally, across vendor partners * Experience with UX planning and architecture software (Lucidchart, Visio, Figma, etc.) * Experience with planning and executing CX and UX assessments and improvements * Curiosity around ever-changing user behavior and consumer insights; ability to hypothesize, partner in research/testing, analyze results and apply key learnings * Proven ability to partner across internal and external (agency) teams; Especially with IT teams to prioritize, evaluate, integrate and optimize consumer-oriented technologies * Excellent communication and project management capabilities; this role will work across multiple brands and interact with many stakeholders at all levels of the company * Self-accountable, proactive, optimistic, strategic and able to execute - someone who wants to create positive change for our customers Qualifications: * Bachelors in Marketing, Technology, Business, User Experience, Information Architecture, or related degree * Minimum 5 years experience developing and implementing customer journeys; solid track record of successfully creating and optimizing online and offline experiences Caliber is an Equal Opportunity Employer