Genesis Healthcare is a holding company with subsidiaries that on a combined basis, comprise one of the nation's largest post-acute care providers, with skilled nursing centers and senior living communities in many states. Working here provides an opportunity to be part of a culture guided by employee growth and development, strong values, and a commitment to employee well-being. Our core values, upheld through a comprehensive Code of Conduct and Compliance and Ethics program, ensure that every employee is supported and empowered to do their best work ethically and responsibly. We prioritize personal support with initiatives like the Genesis Employee Foundation, which offers financial assistance during hardships, and our Employee Assistance Program provides confidential support for managing life's difficulties. Joining us means not only contributing to a successful organization but also being part of a caring and inclusive community dedicated to your growth and success. We are seeking a skilled and innovative Recruitment Marketing Digital Strategist to join our team and play a pivotal role in enhancing our employer brand and optimizing our recruitment process through the development and execution of digital marketing strategies that drive candidate engagement. Key Responsibilities * Plan, create, and manage digital marketing campaigns across various platforms, including social media, job boards, email, and the company's career site. * Identify key metrics and KPIs to measure the effectiveness of recruitment marketing campaigns. * Collaborate with the content team to develop engaging and relevant content that attracts and retains candidates. * Produce multimedia content (videos, infographics, blog posts, etc.) that highlights the company's culture, values, and job opportunities. * Manage and grow the company's social media and job board presence on platforms like LinkedIn, Facebook, Instagram, Glassdoor and Indeed. * Work with the Talent Acquisition and marketing teams to strengthen and promote the company's employer brand across all digital platforms. Benefits * Variable compensation plans * Tuition, Travel, and Wireless Service Discounts * Employee Assistance Program to support mental health * Employee Foundation to financially assist through unforeseen hardships * Diverse, Equitable, and Inclusive (DEI) workplace with DEI committee. DEI is a part of our company's DNA. * Health, Dental, Vision, Company-paid life insurance, 401K, Paid Time Off * Nursing Student Loan Debt Repayment and Tuition Assistance We also offer several voluntary insurances such as: * Pet Insurance * Term and Whole Life Insurance * Short-term Disability * Hospital Indemnity * Personal Accident * Critical Illness * Cancer Coverage Restrictions apply based on collective bargaining agreements, applicable state law and factors such as pay classification, job grade, location, and length of service. Qualifications: * Bachelor's degree in Marketing, Communications or a related field. * Three (3) to Five (5) years' experience in digital marketing, recruitment marketing, or employer branding. * Strong understanding of digital marketing channels, including social media, email marketing, and SEO/SEM. * Proficient in marketing automation tools, content management systems, and analytics platforms (e.g., Google Analytics, HubSpot, Hootsuite). * Excellent written and verbal communication skills. * Creative thinker with the ability to develop innovative recruitment marketing strategies. * Strong project management skills with the ability to handle multiple tasks and meet deadlines Other Info * Position Type: Full Time * Pay Target: 50K * Job City: Atlanta * Requisition Number: 510707