KB Homes
Market Research AnalystPosted
6 weeks 3 days ago
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Job Description
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About KB Home
KB Home is one of the largest and most recognized homebuilders in the United States and has built over 650,000 quality homes in our more than 60-year history. Today, KB Home operates in 45 markets from coast to coast. What sets KB Home apart is the exceptional personalization we offer our homebuyers from those buying their first home to experienced buyers allowing them to make their home uniquely their own, at a price that fits their budget. As the leader in energy-efficient homebuilding, KB Home was the first builder to make every home it builds ENERGY STAR certified, a standard of energy performance achieved by fewer than 10% of new homes in America, and has built more ENERGY STAR certified homes than any other builder. An energy-efficient KB home helps lower the cost of ownership and is designed to be healthier, more comfortable and better for the environment than new homes without certification. We build strong, personal relationships with our customers so they have a real partner in the homebuying process. As a result, we have the distinction of being the #1 customer-ranked national homebuilder in third-party buyer satisfaction surveys. Build your career with KB Home. Learn more.
JOB SUMMARY: The Market Research Analyst is responsible for conducting market research on the housing market and provides analysis on existing and future projects to provide actionable data to help maximize performance in existing communities and future assets. The Market Research Analyst will help provide an understanding of who the customer is, and preferences in location and product.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
* Market Research: Utilize research tools to gather data about consumers, competitors, product, and pricing. Research tools/methods include Zonda, MLS, MarketSight. Terravault, GoogleEarth, GIS, Census data, and 1st person field research.
* Market Analysis: Convert data and findings into understandable and actionable tables, graphs, and written reports. Regularly prepare and present reports on resale and new home activity, competitive market analyses, sales and closing trends, and demographics.
* Competitive Market Analysis: Coordinate with sales team to collect data and distribute analysis of new home competitors. Monitors and updates competitive database. Prepares Competitive Market Analysis (CMA) for active communities and new community openings.
* Transactional Support: As needed, supports the Sales, Marketing and Land teams with data and analysis that support their efforts. This requires the thorough analysis of demographic, competitor, resale, product, and other data to ensure that communities are positioned competitively. Works with Corporate Market Research to submit quarterly MLS data pulls.
EDUCATION/EXPERIENCE/MINIMUM REQUIREMENTS:
Education:
* College Degree in Marketing, Finance or Business preferred
Experience:
* Must have a minimum of 1 year of related experience.
Knowledge, Skills & Abilities:
* Strong technical and analytical skills
* Excellent oral and written communication skills
* Must have excellent working knowledge in Excel and Power Point
* Strong organizational skills
* Market analysis experience a plus
* Zonda software experience a plus
Position Location:
* Position is located on-site (4800 Fredericksburg RD, San Antonio, TX 78229) #LI-onsite
Find out why KB Home is attracting and retaining the best employees! If you are interested and qualified, please apply now. KB Home provides above average compensation packages and earnings potential, full benefits, an outstanding 401K matching program, bonus plans and amazing promotional opportunities. KB Home is an equal opportunity employer committed to hiring a diverse work team. Diversity is important to KB Home!
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