Position Title: Senior Brand Director, Jameson & Redbreast Location: New York, NY, US Careers that unlock the magic of human connection Who we are Pernod Ricard is a global premium spirits and wine company. We're the team behind leading brands such as ABSOLUT Vodka, Jameson Irish Whiskey, Malibu, Kahlúa Liqueur, Beefeater Gin, and Avión Tequila, as well as many more superior wines and exquisite champagnes! Working at Pernod Ricard is all about igniting conviviality in that all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making a new friend every day, and realizing our potential as people and as a business! The salary range for this role, based in New York is $188,200.00 to $258,700.00, range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate's experience, skills against internal peers and against the scope and responsibilities of the position. Position Summary The Senior Brand Director is the business leader responsible for developing and executing brand strategy, plans and programs for their brand/s that achieve two critical goals; a) build brand equity and, b) drive performance through long term profitable growth. To achieve this, the Senior Brand Director will work in close partnership with the Marketing Enablement, Transformation and Innovation teams and will leverage contextual precision, eCommerce, DTC, Insights and our media to shelf framework to create an integrated marketing strategy for their brand/s. He/she will partner with relevant Brand Companies and Agencies to develop local brand plans, programs and platforms that are consistent and align with global brand messaging. He/she is expected to grow market share by developing and executing timely and relevant CEPs and programs that drive top of mind awareness and conversion to increase the level of consumer engagement with their brands/. He/she will demonstrate a general management mindset and will have direct oversight/management of significant A&P budgets ($60MM+) and performance metrics (NNS, HHP, volume per caps). Reporting to the Vice President, Brand Marketing, he/she will be responsible for leading and delivering results through a team of 5+ Brand Management professionals. Major Responsibilities / Accountabilities * Own and deliver the annual brand operating plan, from strategy through to execution; * Manage brand plan development and brand positioning * Ensures brand programs and strategies are developed with flexibility and local adaptation in mind * Develop plans & programs that are culturally sensitive and inclusive * Partner with Innovation Hub to develop relevant, timely and value-added innovation plans for their brand/s * Own and deliver brand digital strategy / media engagement plans, including; * Partner and coordinate with BrandCo and Agencies for asset creation and bringing brand building strategies to life * Holistic management and oversight of brand/s performance: * Manage significant A&P budget of $60MM+, including always on tracking of ROI related to A&P spend and course correcting plans to maximize ROI * Measure, Monitor and drive brand equity and conversion, including diagnosing opportunities and problems to solve. * Category health, channel/customer performance * Brand performance vs competitors/market (market share) * Manage and develop a team of Senior Brand Managers, Brand Managers and Associate Brand Managers Job Requirements The role requires a highly motivated self-starter with strong leadership, analytical, organizational, and interpersonal skills as well as the ability to collaborate effectively across functions with passion and enthusiasm. Strong entrepreneurial ability to work around obstacles, results driven, and a bias for action with a pilot/learn/scale approach. * Education: Minimum Bachelor's degree (or equivalent); MBA or advanced degree preferable * Experience / Background: 10+ years of business experience, with experience in a senior level role in CPG, media agency or advertiser and working on the customer side. The ideal candidate will have significant experience managing large and culturally iconic brands with large A&P spends. Must have solid experience developing brand strategies grounded in insights and analytics. Must have experience in managing and partnering with a broad set of stakeholders in matrix organization as well as external agency partners. Must have experience managing financials and business performance including budget management. Ideal candidate will have previous experience in e-commerce, innovation and media. * This position may travel up to 25% of the time. Required Competencies * Highly skilled at harnessing insights / trends for disruptive growth: * Business performance insights/analytics * Innovation trends/ insights * Activation trends/ insights * Consumer/ Cultural trends/insights * Proficient at charting a course for growth: * Adept at leveraging strategic planning tools and processes * Strong Business Acumen, deep business knowledge * Identifies growth opportunities and prioritizes based on feasibility/viability as well as short-term / long-term benefits * Generates a growth strategy and articulates the strategy clearly for deployment * Experienced at activating Brand Engagement: * Skilled at creating an Annual Operating Plan in line with growth strategy, including: * Consumer, Shopper, Customer engagement strategies/plans * Competent at delivering sustainable innovation * Innovation Strategy * Idea/Product development * Innovation Commercialization Leadership Competencies * Cross-functional teamwork and leadership * Highly collaborative, fosters exceptional teamwork * Can adeptly challenge status quo to drive excellence * Can choreograph and lead change * Influences through inspiration and story telling * Champions transparency and accountability * Strategic and Analytical Thinking * Intellectual curiosity * Comfort with ambiguity * Thinks big * Grounded in data, facts * Balances the short and long-term priorities * Curiosity, learning orientation * Passion for continuous improvement * Empathizes with consumers, shoppers * Champions measurement * Creative, Embraces Risks * Champions innovation and creative originality * Supports risk taking Ready to work with spirit? Read on… Life and perks at Pernod Ricard Proud to belong - Just as we help to create moments that matter for our customers, we lead by example every day...bringing our whole self to work and building bonds that celebrate the human spirit, diversity, and foster deep connections. Empowered to soar - We set high expectations and seek to get the most out of life. Through flexibility and a hybrid workstyle, as well as unique learning opportunities, generous tuition reimbursement, and one-of-a-kind learning programs, we passionately grow our skillset. Committed to care - We are deeply committed to the long-term sustainability of our people, our industry, and our planet. We call this return on responsibility. From environmental sustainability to supporting local communities, our commitment is steadfast. Inspired to dream - We treasure new experiences and are proud to develop as people, not job titles. From rich immersive learning programs in Paris to exciting high-profile events, we blend a love of exploration into all that we do. Our hybrid work style At Pernod Ricard North America, our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. Our hybrid teams will work remotely the majority of the time and unite on-site two days per week or 40% of the time. Our team is empowered to start and finish their day at a time that works best for their lifestyle with the whole team available during the core hours of 10am-3pm. Plus, great benefits and perks to toast to a life filled with support including: * Competitive compensation including performance bonuses * Domestic & international career development opportunities * Competitive paid time off plan + wellbeing days * Medical, dental, vision and life insurance * Product allowance to enjoy on Pernod Ricard products * Gym reimbursement * Employee Assistance Program * BetterUp Care wellness benefits including nutrition, sleep, executive coaching, etc. And much, much more! Check out PRUSABenefits.com to view our extensive people programs and support. Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms. Job Posting End Date: Target Hire Date: 2024-08-30 Target End Date: