Job Description: The Enrollment Marketing Strategist plays a key role in creating and implementing marketing strategies to drive applications and enhance the visibility of undergraduate and graduate programs. This position involves collaborating with admissions and marketing teams to develop targeted campaigns, manage digital and print content, and track the effectiveness of marketing efforts. STATEMENT OF DUTIES AND RESPONSIBILITIES: Marketing Strategy and Planning: * Develop and execute comprehensive marketing plans for undergraduate and graduate admissions, including digital and print strategies. * Collaborate with the admission teams to identify target audiences and create tailored marketing campaigns to attract prospective students and increase prospects, inquiries, and applicants for undergraduate and graduate admission. * Coordinate with other departments to align marketing strategies with institutional goals and initiatives. * Maintains a communication calendar that includes all stages of the admission cycle from prospect status through enrollment. Content Creation and Management: * Create engaging content for various marketing channels, including social media, email campaigns, websites, and print materials. * Guide the development of marketing collateral such as brochures, flyers, and advertisements. * Ensure content is consistent with institutional branding and messaging. * Develop and expand drip marketing campaigns for prospects, inquiries, applicants, accepted students, parents, school counselors, and other relevant groups. Digital Marketing: * Make recommendations for the undergraduate and graduate admission sections of the website, ensuring accurate and up-to-date information for prospective students. * Implement and optimize digital marketing campaigns, including pay-per-click (PPC), social media advertising, and email marketing. * Track and analyze digital marketing performance using tools such as Google Analytics, Monsido, and social media insights. Event Promotion: * Promote events through various marketing channels to maximize attendance and engagement. Data Analysis and Reporting: * Monitor and evaluate the effectiveness of marketing campaigns and strategies using metrics and key performance indicators (KPIs). * Prepare reports and analyze data to provide insights and recommendations for improving marketing efforts. * Conduct market research to identify trends and opportunities for enhancing recruitment strategies. Collaboration and Communication: * Work closely with the admissions team, marketing department, faculty, and other stakeholders to ensure cohesive messaging and effective campaign execution. * Maintain relationships with external vendors and agencies for outsourced marketing services, if applicable. * Works with social media faculty fellow/s and social media intern/s to develop and guide appropriate content strategies. * Provide support and guidance to other team members as needed. Requirements: Education: Master's degree in marketing, communications, public relations, or a related field. Experience: Minimum of ten years previous experience in higher education marketing. Experience with digital marketing tools and platforms is essential. Skills: Strong written and verbal communication skills; proficiency in digital marketing tools (e.g., Google Analytics, social media platforms); and experience with content management systems (CMS) and graphic design tools are advantageous. Attributes: Creative, detail-oriented, and able to manage multiple projects simultaneously. Strong analytical skills and a collaborative approach are essential. Ability to creatively and accurately articulate the goals of a liberal arts college. Institutional Expectations: Engagement: Actively participate in team meetings and contribute to strategic discussions related to marketing and admissions. Collaboration: Work effectively with admissions staff, marketing teams, and external partners to achieve marketing goals. Professionalism: Maintain a high standard of professionalism and confidentiality in all aspects of the role. Additional Information: This is a part-time benefited position in the APA bargaining unit. Annual salary range is $50,000 - $60,000. Part-time, remote position: 20 ? 25 hours per week. Massachusetts College of Liberal Arts strongly encourages employees to be up to date with their COVID-19 vaccinations. The Centers for Disease Control recommendation is that everyone aged 6 and up should get 1 updated Pfizer-BioNTech or Moderna COVID-19 vaccine, regardless of whether they've received any original COVID-19 vaccines. Massachusetts College of Liberal Arts complies with the Americans with Disabilities Act (ADA) to provide reasonable accommodations to qualified applicants and employees with disabilities. Should you need to request a reasonable accommodation for the application process, please email Joe DaSilva, Vice President of Administration and Finance. Massachusetts College of Liberal Arts is deeply committed to fostering a community of excellence, equity, diversity, and inclusion. We provide equal access to educational, co-curricular and employment opportunities for all applicants, students, and employees regardless of race, color, religion, national origin, age, disability, gender, sexual orientation, gender identity, gender expression, genetic information, marital or parental status, veteran status, or membership in any other legally protected class. Massachusetts College of Liberal Arts does not discriminate on the basis of sex in any educational program or activity that they operate, which extends to admission and employment. Inquiries about Title IX, Equal Opportunity, or ADA/504 and other non-discrimination policies may be directed to MCLA's Title IX Coordinator and Equal Opportunity Officer, to the Assistant Secretary of the Department of Education Office for Civil Rights, or both. Camie Pratt Interim Title IX Coordinator and Equal Opportunity Officer 375 Church Street, North Adams, MA 01247 Titleix@mcla.edu U.S. Department of Education, Office for Civil Rights 33 Arch Street, 9th Floor Boston, MA 02119-1424 Telephone: (617) 289-0111; FAX: (617) 289-0150; TDD (877) 521-2172 OCR.Boston@ed.gov Application Instructions: Applicants should electronically submit an application by clicking on the APPLY NOW button below.