Fossil Group is seeking a Sr. Manager to spearhead our global social media, content strategy, and influencer marketing efforts. As the social media leader, you'll collaborate with regional leadership to elevate and grow brand awareness across our core markets. Reporting to the Head of PR, Social Media, and Influencer Management, you'll leverage your experience in content creation, influencer partnerships, and large-scale social media platform growth to drive earned media value. Your passion for innovation, understanding of social commerce, and ability to connect strategic thinking to broader brand objectives will be instrumental in achieving our commercial and brand performance goals. What you will do in this role: * Partner with the Social Agency of Record to define immediate and long-term social playbooks across all Fossil-owned brands (Fossil, Michele, Zodiac, and Portfolio), guiding a team on platform growth strategy per brand. * Manage the Social media, Influencer, and Content team consisting of 2 direct reports. * Own the full influencer mix from nano to macro, developing a strategy for each brand that optimizes influencer performance and adapts to changes in the creator ecosystem. This also involves oversight of any influencer marketing platforms and agencies. * Provide thought leadership in developing brand storytelling across all social media platforms, advising on narrative trends that complement brand strategies and high-performing formats. * Own the social media KPI scorecard focused on brand and commercial contribution, working in partnership with the Insights team, and leveraging reporting tools. * Develop a comprehensive social media and influencer strategy to meet earned media targets per brand: EVM, organic traffic, and brand awareness and perception shifts. * Lead the development of all social media campaigns for organic social media accounts and partner with the paid media team to leverage high-performing organic content. * Work with merchants and the global marketing team to develop a product awareness roadmap that connects to product launch dates and collection objectives. * Define high-level creative briefs connecting back to the business strategy for each brand across influencer partnerships, high-priority product moments, and brand stories. * Partner and collaborate with cross-functional teams, local teams, and customer care partners to regularly optimize and refine social strategy and content. * Share global social assets and communication guidelines with regional teams. * Assist in local social media shoots, as needed. * Build and maintain strong relationships with representatives of key social platforms and tools to ensure that the Fossil brand is offered all first-to-market opportunities. * Participate in regional and brand marketing meetings and check-ins, as needed. * Develop and maintain a global social media calendar across all platforms. * Manage the organization and receipt of all creative assets from the respective teams while providing timely updates and follow-up communications to partners. * Ensure alignment between global and regional media teams to deliver a consistent and unified story across organic messaging and paid media.