Department Information This position is only open to current Residents of Colorado. Incumbent will be required to complete work for CDE within Colorado. Colorado Department of Education - What We Do The Colorado Department of Education (CDE) provides leadership, resources, support, and accountability to the state's 178 school districts, 1,888 schools, over 53,000 teachers, and over 3,200 administrators to help them build capacity to meet the needs of the state's approximately 905,000 public school students. In addition, CDE provides structural and administrative support to the Colorado School for the Deaf and the Blind and the Charter School Institute. As the administrative arm of the State Board of Education, CDE is responsible for implementing state and federal education laws, disbursing state and federal funds, holding schools and districts accountable for performance, licensing all educators, and providing public transparency of performance and financial data. CDE is a values-based agency that serves students, parents, and the general public by protecting public trust through ensuring adherence to laws, strong stewardship of public funds, and accountability for student performance. CDE strives to incorporate five core values that we uphold in our work internally and externally. If you come to CDE, be prepared to incorporate Integrity, Equity, Accountability, Trust, and commitment to Service in what you do. Why Work For CDE The work we do is rewarding and impacts the students, families, educators, and communities across Colorado. Our leadership also promotes a culture that puts families and self-care as a priority. Along with meaningful work and an environment that puts employees first, the state also offers rich benefits that intend to make us an Employer of Choice! The following is a summary of the benefits we offer: * Flexible work schedules and flexible workplace options that may include flexible working hours, working from home, working in the office, and/or a hybrid working environment. * Premier medical, dental, vision, and dependent life insurance options. All with a generous employer contribution keeping employee costs as low as possible. * Employer paid short-term disability and life insurance * Up to 160 hours of Paid Family Medical Leave (PFML) * 11 paid holidays per year * Competitive vacation and sick leave accruals * Retirement through the Public Employees Retirement Association (PERA) www.copera.org * Employer paid RTD Eco Pass (certain restrictions may apply) * Paid professional development opportunities Description of Job Role Description The social and digital media manager plays a critical role in elevating the educator profession by spotlighting best practices in the field and sharing compelling stories that showcase the power of public education while ensuring that CDE continues to provide timely, accurate, and accessible information to our team and community. The social and digital media manager will design and implements social and digital media strategies that educate and engage Coloradans around the department's strategic priorities: increasing student engagement, accelerating student outcomes, strengthening the educator workforce, and providing operational excellence. The role is responsible for effective story-telling through creating and curating content to share through the department's social media platforms, digital newsletters, and website. Reporting directly to the Chief Communications Officer, the successful candidate will be proactive, self directed, but also eager to collaborate on large projects and ideas. Why join us? * Because you love story-telling and celebrating educators and students * Because you're a creative "ideas person" who is unafraid to think big and try new things * Because you eat, sleep, and breathe social media and are excited to bring that interest to your work In this role, you will: * Develop and implement the department's social media strategy and content plan inclusive of targeted strategies based on audience and/or platform * Work collaboratively within the organization to develop and implement program- and/or initiative aligned social media campaigns * Monitor, analyze, and report out on relevant data to assess the effectiveness of strategies and campaigns and drive continuous improvement * Create, write, and edit print and visual content for the department's social media channels and manage content scheduling * Collaborate with district-level communicators and CDE staff to proactively identify internal and external opportunities for story-telling inclusive of in-field on-site photography and videography * Identify and implement effective strategies and tactics to increase both user engagement and audience size on each of the department's social media platforms * Write and edit content for the department's digital communications including internal- and external facing newsletters and the website; and * Provide strategic communications planning support and guidance to department colleagues and teams on effective strategies based on message and target audience Role is hybrid, working from home and reporting to Denver office. TRAVEL UP TO 25% statewide to visit sites Minimum Qualifications, Substitutions, Conditions of Employment & Appeal Rights Minimum Education and Experience * Bachelor's degree in communications, public relations, marketing, or other related liberal arts field, or related experience (AS listed BELOW) substituted for EDUCATION * Minimum of four years of progressively responsible experience in communications, public relations, and/or marketing, demonstrating increased roles and responsibilities Qualifications * Demonstrated success in leveraging social media to increase awareness and engage the public * Exceptional writing skills with strong attention to detail * Proven experience cultivating messaging to different audiences * Experience developing successful public relations/communications strategies Preferred Qualifications * Experience in communication in a K12 public ed system * Experience with large audiences (Mass Communications) Supplemental Information Complete Applications must include: * Completed Online Application:Required - Submitted through ourATS. * Resume: Required -Copy and Paste into the Supplemental Questions (11,000 character limit, aprx. 3 pages) Failure to submit a complete application as defined above by the announcement close will result in your application being removed from consideration. Resumes and Cover Letters WILL NOT be reviewed for minimum qualification screening. FOR CURRENT OR FORMER EMPLOYEES OF THE STATE OF COLORADO: Per the requirements of the Step Pay Program implemented on July 1, 2024, any State employee must be paid a rate that is equal to or greater than the appropriate step pay rate within their classification's pay range based on completed years in their current class series as of June 30. All current and former State employees must ensure that your entire work history within the State Classified System, including at Institutions of Higher Education, is indicated in your application so that your time-in-series can be calculated accurately. Email Address: All correspondence regarding your status in the selection/examination process will be conducted via email. Include a working email address on your application; one that is checked often as time-sensitive correspondence such as exam information or notification will take place via email. Please set up your e-mail to accept messages from "state.co.us" and "info@governmentjobs.com" addresses. It is your responsibility to ensure that your email will accept these notices and/or review your junk mail and spam-filtered email. Appeal Rights: If you receive notice that you have been eliminated from consideration for the position, you may protestthe action by filing an appeal with the State Personnel Board/State Personnel Director within 10 days from the date you receive notice of the elimination. Also, if you wish to challenge the selection and comparative analysis process, you may file an appeal with the State Personnel Board/State Personnel Director within 10 days from the receipt of notice or knowledge of the action you are challenging. Refer to Chapters 4 and 8 of the State Personnel Board Rules and Personnel Director's Administrative Procedures, 4 CCR 801, for more information about the appeals process. The State Personnel Board Rules and Personnel Director's Administrative Procedures are available at www.colorado.gov/spb. A standard appeal form is available at: https://spb.colorado.gov/ . If you appeal, your appeal must be submitted in writing on the official appeal form, signed by you or your representative, and received at the following address within 10 days of your receipt of notice or knowledge of the action: Colorado State Personnel Board/State Personnel Director, Attn: Appeals Processing, 1525 Sherman Street, 4th Floor, Denver, CO 80203. Fax: 303-866-5038. Phone: 303-866-3300. The ten-day deadline and these appeal procedures also apply to all charges of discrimination. Equity, Diversity, and Inclusion (EDI) and Equal Employment Opportunity The State of Colorado believes that equity, diversity, and inclusion drive our success, and we encourage candidates from all identities, backgrounds, and abilities to apply. The State of Colorado is an equal opportunity employer committed to building inclusive, innovative work environments with employees who reflect our communities and enthusiastically serve them. Therefore, in all aspects of the employment process, we provide employment opportunities to all qualified applicants without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity or expression, pregnancy, a medical condition related to pregnancy, creed, ancestry, national origin, marital status, genetic information, or military status (with preference given to military veterans), or any other protected status in accordance with applicable law. The Colorado Department of Education is committed to the full inclusion of all qualified individuals. As part of this commitment, our agency will assist individuals who have a disability with any reasonable accommodation requests related to employment, including completing the application process, interviewing, completing any pre-employment testing, participating in the employee selection process, and/or performing essential job functions where the requested accommodation does not impose an undue hardship. If you have a disability and require reasonable accommodation to ensure you have a positive experience applying or interviewing for this position, please direct your inquiries to hr@cde.state.co.us.