Overview The Social Media Specialist is a part-time hourly position at the School of Graduate Studies (SGS). This position works closely with the SGS Marketing Director to achieve marketing, recruitment, and administrative objectives. * Hourly wage starts at $17.00 per hour. * Flexible hours to work with school schedules (20-29 hours per week) * Potential for hybrid telework is eligible during the summer and winter breaks. * Occasional weekend and evening availability for grad school events. Responsibilities * Develop and execute social media strategies: Create and implement effective social media strategies, including content, marketing, and engagement strategies. * Content creation: Generate high-quality written and visual content that informs, educates, and resonates with our target audiences. For example, gathering student highlights, filming and editing student interviews, photographing and filming SGS events, creating flyers and other graphics, etc.. * Platform management: Manage, develop, and optimize SGS social media accounts and build its presence across various platforms (Facebook, Instagram, TikTok, LinkedIn, etc.) by regularly posting content, responding to comments, and engaging with other social media accounts. * Campaigns: Develop and manage paid and unpaid campaigns across social media channels, webpages, and newsletters, to promote grad school objectives. * Analytics and performance reports: Proactively monitor social media metrics, define and track key performance indicators, and provide regular reports and recommendations for increasing traffic, growth, and engagement performance. * Collaboration: Develop collaborative relationships with university organizations and programs to increase SGS student reach and impact across social media platforms. * Development: Help brainstorm, plan, and execute events for both retention and recruitment purposes. These events can include monthly graduate student socials, professional development workshops, recruitment events, and student orientation. * Events and trainings: Help set up, manage, and clean up SGS events and trainings. * Other responsibilities as assigned. Qualifications Minimum Qualifications: * Strong written and verbal communication skills. * Knowledge of social media best practices. * Photography and videography skills. * Experience with Adobe Creative Suite. * Keen attention to detail. Preferred Qualifications: * Email marketing experience. * Event management experience. * Survey research and data management. * Experience reaching audiences via Reddit. Required Documents Along with the online application, please attach: Resume to be uploaded at the beginning of your application in the Candidate Profile under "Resume/CV" Cover Letter to be typed/pasted at the end of your application Document size may not exceed 10 MB. Advertised Salary $17.00 per hour ADA Employees work indoors and are protected from weather and/or contaminants, but not, necessarily, occasional temperature changes. The employee is regularly required to sit and often uses repetitive hand motions. The employee is frequently required to reach with hands and arms and may lift and/or move up to 10 pounds. College/Department Highlights Utah State University School of Graduate Studies University Highlights Founded in 1888, Utah State University is Utah's premier land-grant, public service university, with a strong commitment to excellence, access, and inclusion, empowering people to lead successful lives of involvement, innovation, and impact. Utah State provides high-quality education to 27,500-plus students locations throughout the state, including at three residential campuses, eight statewide campuses, and 23 education centers. USU Online educates students from all 50 states and 55 countries. For over 25 years, USU Extension has served and engaged Utahns in all of Utah's counties. As an R1 research institution, Utah State is dedicated to advancing knowledge through research and scholarly activities, providing a high-quality undergraduate and graduate education at an affordable price. Utah State is committed to cultivating a community of inclusive excellence where all perspectives, values, cultures, and identities are acknowledged, welcomed, and valued. We seek to recruit, hire, and retain people from all walks of life who will champion excellence in education, research, discovery, outreach, and service. We believe that promoting a strong sense of community and belonging empowers and engages all members of USU to thrive and be successful. Forbes recognized our commitment to employees when they named Utah State the best employer in Utah in 2023. Learn more about USU. The university provides a Dual Career Assistance Program to support careers for partners who are also seeking employment. Additionally, USU is committed to providing access and reasonable accommodations for individuals with disabilities. To request a reasonable accommodation for a disability, contact the university's ADA Coordinator in the Office of Human Resources at (435) 797-0122 or hr@usu.edu. About the Region U.S. News and World Report ranked Utah first for its strong economy, fiscal stability, education, and health care. Outstanding outdoor recreational opportunities abound throughout the state, including five national parks, 43 state parks and recreation areas, and 15 alpine ski resorts. The home of USU's main campus, Logan, is a city of 54,000-plus people in a picturesque mountain valley 80 miles north of Salt Lake City. The Logan metro area claimed the top spot in the Milken Institute's 2022 ranking for best-performing small cities in the nation. * updated 04/2024 Notice of Non-discrimination In its programs and activities, including in admissions and employment, Utah State University does not discriminate or tolerate discrimination, including harassment, based on race, color, religion, sex, national origin, age, genetic information, sexual orientation, gender identity or expression, disability, status as a protected veteran, or any other status protected by University policy, Title IX, or any other federal, state, or local law. The following individuals have been designated to handle inquiries regarding the application of Title IX and its implementing regulations and/or USU's non-discrimination policies: Executive Director of the Office of Equity Matthew Pinner, discrimination@usu.edu, Distance Education Rm. 401, 435-797-1266 Title IX Coordinator Cody Carmichael, titleix@usu.edu, Distance Education Rm. 404, 435-797-1266 Mailing address: 5100 Old Main Hill, Logan, UT 84322 For further information regarding non-discrimination, please visit https://equity.usu.edu/, or contact: U.S. Department of Education, Office of Assistant Secretary for Civil Rights, 800-421-3481, OCR@ed.gov * updated 09/2023