Job Responsibilities * Produce original written content, including online announcements, web feature stories, and other content for distribution via a variety of channels, including digital, print, video, audio, and social media. This may require conducting research and interviewing subjects. * Establish and maintain relationships with partners across the University community and externally to amplify content through a broad network. * Generate and edit content in collaboration with students, alumni, faculty, and others for the website, University publications, or other channels. * We collaborate with team members, serve as interviewers/producers for video interviews, coordinate logistics, prepare questions for experts, and conduct interviews. * Monitor social media daily, identifying news that merits amplification, identifying potential issues or opposing brand challenges, and responding to inquiries. * Work closely with departments to ensure proper content and messaging are executed online. * Conduct weekly editorial meetings to collect ideas from team members, overseeing the editorial calendar. * Develop comprehensive statistical and narrative reports and perform other duties as required. * Contribute to a positive, collaborative work environment and use resources effectively to minimize turnaround time without compromising quality. * Will be on-call periodically during early morning hours, evenings, weekends, and holidays. You may be required to work from home or other off-site locations. * Demonstrate cross-platform digital knowledge, including social media, web design, mobile technologies, online and social advertising, etc. * Monitor social media analytics and conduct weekly reporting across every social channel to ensure KPIs are met and to make recommendations for optimizations. * Work with the PR team to address and/or respond to crisis communication needs.