Company Background: Genuine Parts Company ("GPC" or the "Company"), founded in 1928 and based in Atlanta, Georgia, is a leading distributor of automotive and industrial replacement parts and value-added services. The Company operates a global portfolio of businesses with over 10,000 locations worldwide. GPC has approximately 50,000 global employees. The Company has operations in the United States, Canada, Mexico, Australia, New Zealand, Indonesia, Singapore, France, the U.K., Germany, Poland, the Netherlands, Belgium, Spain and China. Position Purpose: Seeking world-class talent to join the world's leading distributor of automotive and industrial replacement parts and value-added services operating 5,500+ locations and servicing more than 20,000 locations in the U.S and Canada. Specifically, this role will function as a Lead UX Researcher leading research efforts for one or more eCommerce or mobile products. Working with a highly talented team, you'll play a key role to inform product strategy and design for the customers of the world's largest automotive and industrial replacement parts distribution companies. We're looking for a strong mixed methods Lead User Experience Researcher who can help us discover insights that shape our next evolution. You will help guide research strategy, vision, and execution through your expertise. While this is an individual contributor role, you serve not only as a sophisticated practitioner, but also as a consultant and advocate for UX Research. Responsibilities: * Work with UX leadership, fellow researchers, designers, product teams, and other partners to devise sound research strategies and timelines. Provide ongoing management of these efforts. * Plan, conduct, analyze, and report research at an expert level. Generate advanced insights that influence product strategy, feature design, and prioritization. * Develop and implement surveys, questionnaires, and other quantitative research instruments to gather data about user behavior and experience. * Develop and maintain user archetypes, journey maps, behaviors, and workflow analyses. * Partner with Research Manager and other researchers to set the standards for research strategy, methods, and reporting. * Foster a culture of test and learn, establishing best practices and methodologies for user research. * Advocate for the user throughout the product development process, ensuring that user needs are considered at every stage. * Other duties as assigned. Location: * GPC has two work locations to choose from, Duluth or Atlanta office. * We offer a Flexible Work Policy that permits eligible employees to work a hybrid remote schedule. Desired Qualifications & Experiences: * Bachelor's degree in psychology, human-computer interaction, human factors, sociology or equivalent experience. Master's or Ph.D. in a related field preferred. * 5+ years experience in applied product/design research. * Significant track record of conducting research for complex projects and delivering transformative insights. * Strong knowledge of qualitative and quantitative methodologies, data analysis techniques, and best practices for conducting user research. Expertise in research study design principles. * Ability to manage multiple research projects simultaneously, prioritize tasks, and meet deadlines. * Excellent communication, presentation, and collaboration skills. * Experience using remote usability platforms (e.g. UserTesting, Dscout) Not the right fit? Let us know you're interested in a future opportunity by joining our Talent Community on jobs.genpt.com or create an account to set up email alerts as new job postings become available that meet your interest! GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.