The Digital Outreach Strategist is responsible for planning, developing, and implementing marketing and fundraising campaigns to help promote the Standing for Freedom Center content and mission to audiences through digital channels, platforms, and email lists. The purpose of this role is to analyze trends and competition to create comprehensive strategies for the Freedom Center. The Digital Outreach Strategist would serve to generate leads, increase visibility, and cultivate donors as the organization continues to grow. ESSENTIAL FUNCTIONS AND RESPONSIBILITIES * Analyze market trends, audience behavior, and competitors to create marketing and fundraising strategies for the SFFC. * Identify target audiences and tailor digital marketing and fundraising efforts to cultivate donors and generate leads. * Set measurable goals along key performance indicators (KPI) and improve marketing, visibility, and content to achieve results. * Work alongside Creative Director and SFFC staff under supervision of the Director of Operations and Senior Leadership to execute a unified media and content strategy. * Monitor and optimize performance to ensure a positive return on investment (ROI). * Plan seasonal and event-based fundraising campaigns to boost activity through donor appeals and nurture relationships to encourage repeat contributions. * Create personalized donor messaging that include opt-in emails, follow-ups, thank-yous, and regular communications that extend value and gratitude to our donor audiences. * Keep up with latest trends, tools, and best practices in digital marketing and fundraising to ensure competitive strategies. * Strictly adheres to Liberty University policies, representing the University in an exemplary manner. * Works effectively as a team member, embracing and fostering LU's Christian model and Mission - Training Champions for Christ. QUALIFICATIONS AND CREDENTIALS Bachelor's Degree. 3+ Years experience. A professional background in digital marketing, advertising and fundraising is preferred. Self-motivated and willing to learn various marketing strategies, programs and software. Self-starter, goal-orientated professional who is personable and able to foster working relationships with partners and colleagues. Strong grasp of cultural and political issues that are at the forefront of public consciences. Demonstration of strong agreement with the mission, policy, and advocacy of the Standing for Freedom Center. Ability to articulate and defend the unique Christian educational mission and vision of Liberty University and its subsidiaries to a wide variety of individuals and groups. Reports to the Director of Operations and the Vice President of Communications and Public Relations. Abilities and Competencies Essential to Performing the Functions of the Job Communication and Comprehension * Ability to use analytical thinking skills to develop digital marketing strategies and analyze trends * Competency in basic computer programs (Microsoft Word, Excel) and strong understanding of social media marketing (Facebook, Instagram, X, YouTube). * Willingness to learn digital marketing software and various computer programs used by Liberty University's marketing department. * Communicate effectively both verbally and in writing to convey clear, well-articulated information. * Ability to understand, speak, and write English to convey messages and correspond in an articulate and professional manner. * Possess public communication skills that allow professional representation of Liberty University to a variety of business, government and community members, as well as donors. * Strong organizational skills. Physical and Sensory Abilities * May be required to sit to perform deskwork or type on a keyboard. * Regularly required to hear and speak in order to effectively communicate orally. * Regularly required to stand, walk, and climb stairs to move about the campus. * Handle materials, reach overhead, kneel or stoop in order to conduct business. * Regularly lift 10 or fewer pounds. WORKING CONDITIONS Work Environment The working environment in which one will typically perform the essential functions of this position is a climate-controlled setting. It is well lit and the noise level is moderate. Working environment also includes facilitation of events outdoors occasionally. Driving Requirements Use of one's personal vehicle (or LU vehicles) may be required for travel in the performance of the essential functions of this position. Proof of a valid Virginia driver's license, an acceptable DMV record, and liability insurance is required. Target Hire Date 2025-01-08 Time Type Full time Location Lynchburg - In Office The University is an Equal Opportunity Employer. We believe it is our moral and legal obligation to meet the responsibility of ensuring that all management practices regarding employees are conducted in a nondiscriminatory manner. In compliance with Title VII of the 1964 Civil Rights Act, and other applicable federal and state statutes, all recruiting, hiring, training, and promoting for all job classifications will be administered without regard to race, color, ancestry, age, sex, national origin, pregnancy or childbirth, disability, military veteran status or other applicable status protected by law, including state of employment protected classes. It is, therefore, our policy and intention to evaluate all employees and prospective employees strictly according to the requirements of the job. All personnel related activities such as compensation, benefits, transfers, job classification, assignments, working conditions, educational assistance, terminations, layoffs, and return from layoffs, and all other terms, conditions and privileges of employment will be administered without regard to race, color, ancestry, age, sex, national origin, pregnancy or childbirth, disability, military veteran status or other applicable status protected by law, including all applicable state of employment protected classes. The University is a Christian religious-affiliated organization; and as such, is not subject to religious discrimination requirements. The University's hiring practices and EEO discrimination practices are in full compliance with both federal and state law. Federal law creates an exception to the "religion" component of the employment discrimination laws for religious organizations (including educational institutions), and permits them to give employment practice preference to members of their own religious beliefs.