Responsibilities Cedar Hill Regional Medical Center - Opening in 2025! When open in early 2025, Cedar Hill Regional Medical Center GW Health will be the first new full-service hospital in Washington, DC in more than 20 years! This teaching hospital will integrate clinical care with existing providers, The George Washington University Hospital, and the Urgent Care Center in Ward 8. This clinical integration will establish a robust system of care for all District residents, but more importantly, it will ensure residents of Wards 7 and 8 have access to high quality care in their community. This full-service hospital will include 136 beds (with the ability to expand to 184 beds), a verified trauma center, adult and pediatric emergency departments, maternal health and delivery, an ambulatory pavilion for physician offices, clinics, a community space, a 500-car garage and a helipad for emergency transports. We are seeking a Director of Marketing The Director will have 24-hour 7 day a week responsibility for the operational management and strategic planning of the Marketing and Communications of the Hospital. Leadership and Managerial Responsibilities * Establishes course of action for self and others to accomplish a specific goal in concert with organizational objectives; plans appropriate follow-up activities unless otherwise communicated to supervisor with only rare exceptions. Monitors results. * Educates and monitors staff regarding their own and the organizations responsibilities for regulatory compliance. Proactively identifies deficiencies and takes appropriate corrective action with only rare exception. * Provides employees with clarity about expectations and clear feedback about performance, deals with performance problems in an appropriate and timely way with only rare exception * Responsible for implementation of, and employee compliance with, hospital policies and procedures and regulatory standards * Responsible for employee matters, which include staff selection, management, and development Marketing and Public Relations * Develop marketing plans, budgets and campaigns for new and existing product lines. Coordinate with administrators, physicians and staff on business/marketing plans produce marketing materials and advertise and publicize services. Identify opportunities for development of new products and lines of business. * Work daily with UHS marketing team to create marketing collateral, advertisements and quarterly hospital publications to drive volume and promote the hospital's overall image and reputation. * Collaborate daily with CHRMC communications/marketing leaders on marketing and communications. * Lead department in assisting hospital leaders and directors with marketing and communication needs and requests. * Oversee CHRMC Physician Referral Services (telephone and online). Collect physician profiles, compile results, produce reports and answer public inquiries. * Participate in community health programs through coordination of program promotion and production of hospital materials * Lead coordination of all hospital sponsorships * Integrate the hospital website and social media pages into all marketing and public relations activities. Oversee all content and graphic design for web. Post information about new services, add press releases, ensure that hospital information is accurate and current. * Oversee relationship building and service recovery on social media pages. * Ensure 24-hour on-call coverage for media relations. * Oversee physician and patient media interviews, identify and pitch stories. Archive footage and escort all media when onsite. * Provide media training to hospital spokespersons. * Ther duties as assigned. As a Cedar Hill Regional Medical Center employee, you will be part of an exceptional team with the following benefit offerings: * Challenging and rewarding work environment * Competitive Compensation & Generous Paid Time Off * Excellent Medical, Dental, Vision and Prescription Drug Plans * 401(K) with company match and discounted stock plan * SoFi Student Loan Refinancing Program * Career development opportunities within UHS and its 300+ Subsidiaries! * More information is available on our Benefits Guest Website: benefits.uhsguest.com. About Universal Health Services One of the nation's largest and most respected providers of hospital and healthcare services, Universal Health Services, Inc. (UHS) has built an impressive record of achievement and performance. Growing steadily since its inception into an esteemed Fortune 500 corporation, annual revenues were $14.3 billion in 2023. During the year, UHS was again recognized as one of the World's Most Admired Companies by Fortune; and listed in Forbes ranking of America's Largest Public Companies. Headquartered in King of Prussia, PA, UHS has approximately 96,700 employees and continues to grow through its subsidiaries. Operating acute care hospitals, behavioral health facilities, outpatient facilities and ambulatory care access points, an insurance offering, a physician network and various related services located all over the U.S. States, Washington, D.C., Puerto Rico and the United Kingdom. www.uhs.com. To learn more visit https://cedarhillregional.com or https://jobs.uhsinc.com/cedar-hill-regional-medical-center. Qualifications Qualifications Education Requirements: * Bachelor's Degree from an accredited institution required. * Master's Degree from an accredited institution preferred. Experience: * 8-10 years of experience in marketing, public relations, communications or related field. Five or more years of progressive leadership or management experience. * Healthcare experience preferred * Previous experience working with traditional and non-traditional media outlets Skills: * Excellent communication skills, both written and verbal * Demonstrated ability to define marketing strategy and develop comprehensive plans to strategically and financially position a hospital in the marketplace * Knowledge of brand management EEO Statement All UHS subsidiaries are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. UHS subsidiaries are equal opportunity employers and as such, openly support and fully commit to recruitment, selection, placement, promotion and compensation of individuals without regard to race, color, religion, age, sex (including pregnancy, gender identity, and sexual orientation), genetic information, national origin, disability status, protected veteran status or any other characteristic protected by federal, state or local laws. We believe that diversity and inclusion among our teammates is critical to our success. Avoid and Report Recruitment Scams At UHS and all our subsidiaries, our Human Resources departments and recruiters are here to help prospective candidates by matching skill set and experience with the best possible career path at UHS and our subsidiaries. During the recruitment process, no recruiter or employee will request financial or personal information (e.g., Social Security Number, credit card or bank information, etc.) from you via email. Our recruiters will not email you from a public webmail client like Hotmail, Gmail, Yahoo Mail, etc. If you suspect a fraudulent job posting or job-related email mentioning UHS or its subsidiaries, we encourage you to report such concerns to appropriate law enforcement. We encourage you to refer to legitimate UHS and UHS subsidiary career websites to verify job opportunities and not rely on unsolicited calls from recruiters. Pay Transparency: To encourage pay transparency, promote pay equity, and proactively address regulations, UHS and all our subsidiaries will comply with all applicable state or local laws or regulations which require employers to provide wage or salary range information to job applicants and employees. Salary offers may be based on key factors such as education and related experience.