Who We Are At Freshpet, our goal is to change the way people nourish their pets forever. We strive to strengthen the bond between people and our pets so that we both live longer, healthier, and happier lives while being kind to the planet. We believe that if we can create fresh, real foods that pets love and help them live healthier lives that their pet parents will also enjoy the many benefits of a rich life shared with a pet. We started off with a mission to change the way pet parents feed dogs and cats, but we also wanted to be a company that had a thoughtful approach to how we operate. We wanted to do things differently, make great products but be gentle to the planet, good to the people who touch our business, and leave a positive impact with everything we do. We work hard every day to ensure that the original vision is met, starting with making the highest quality foods in our kitchens to running our business with integrity, transparency, and social and environmental responsibility. As a result, we are nearing $1B in net sales and have experienced 25%+ growth rates year-over-year for the last 6 years. IT'S AMAZING WHAT CAN HAPPEN WHEN YOU START COMPLETELY FRESH! What You Will Do The Senior Director of Marketing - Communications will lead the strategic development and execution of all top-of-funnel media plans (TV & streaming), TV advertising and digital creative, PR / Partnership strategies, and strategic consumer journey work to elevate brand visibility for Freshpet, and drive household growth and retention. This role requires a strong background in CPG marketing - inclusive of leading new creative directions, successful TV advertising and PR campaigns, coupled with a high bias for action. This position reports directly to the VP of Marketing and involves managing a robust TV media plan with external agencies, in-house creative team, and working across the aisle with Digital and Brand. How You Will Make An Impact § Exceptional fundamental skills are imperative; leadership, teamwork, influencing, strategic thinking, strong creative judgement, business analysis and creative problem solving. § Lead strategic direction for the brand. Working closely with our strategic consultant and the Sr. Director of Insights to dig deep into our consumers' hearts and minds to develop best-in-class creative that will continue to fuel our 25%+ year-over-year growth. § Complete ownership of the TV / streaming media strategy, PR and Partnership strategy, and all creative needs for the business that will help us achieve our high-growth business goals. Accountable for setting media plans with our partner agencies, analyzing and optimizing as we go, and testing new channels. § Lead the inter-agency team of partners, in collaboration with our creative agency, to set the strategic vision for the broader team and create a consistency of messaging across touchpoints. § Lead our small but mighty internal creative team to develop paid social campaigns, site creative, eCommerce assets, in-house needs, and more. § Collaborate with team members internally from Digital, Brand Building, Consumer Insights, R&D and Consumer Care to work together to set and meet brand objectives and future growth goals. § Own the creative marketing, media and PR / Partnership budgets to maximize ROI and lower CAC and take smart risks. What You Will Bring § Bachelor's degree or master's degree in marketing or advertising. § 10-15+ years of experience in CPG marketing. Strategic brand communication / campaign experience, TV creative and PR experience required. § Demonstrates energetic leadership and effective decision making, using a 'can-do' attitude that positively influences and energizes our small and highly motivated team. § Proficiency in analyzing in-market data to inform marketing strategies. § Passion for pets and belief they deserve the best food on the planet. § Must be able to commute to Bedminster, NJ, with the ability to work in-office three days a week. Ability to travel 5-10%, if needed. § As of June 2025, our new headquarters in Bedminster will include a doggie daycare and grooming for all pups. Dogs welcome! What We Offer At Freshpet, we offer a competitive salary and an excellent benefits package, including medical, dental and vision insurance, basic and optional life insurance, short- and long-term disability protection, flexible spending accounts, and a 401(k) plan with company match, paid parental leave, pet insurance, tuition assistance, a generous PTO plan and so much more! Our Commitment to a Diverse Workforce: At Freshpet, we embrace and encourage our employees' differences in age, sex, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make our employees unique. Freshpet aims to foster, cultivate and preserve a culture of diversity, equity and inclusion. Our employees are our most valuable assets. The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities and talent that our employees invest in their work represents a significant part of not only our culture, but our reputation and company's achievement as well. Freshpet is an Equal Opportunity Employer. Disclaimers We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas. Freshpet is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Freshpet via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Freshpet. No fee will be paid in the event the candidate is hired by Freshpet as a result of the referral or through other means.