About Us:

Alpha Lion is a leading fitness and nutrition company dedicated to creating innovative, high-performance supplements that help people achieve their fitness goals. Under the Alpha Lion umbrella, Superhuman is one of America's top pre-workout energy brands, focusing on making fitness fun and accessible.

Founded by gym lovers who got tired of an industry that takes itself too seriously, Superhuman's mission is simple: turn boring workouts into daily celebrations and make fitness fun while making the world healthier.

We believe the best workouts happen when you're actually enjoying yourself. The fitness industry has been stuck in 'no pain, no gain' mode for too long. Great results and good times aren't mutually exclusive - they're better together.

There's nothing like the high of a great workout - that moment when the energy kicks in, your playlist hits right, and you surprise yourself with what you can do. We're here to make sure every session feels like that.

Join our fast-growing team and help shape the future of fitness. At Alpha Lion, you'll work with passionate fitness enthusiasts in a culture that values creativity, excellence, bold ideas, and moving at speed. We're disrupting the supplement industry with products people actually love to use, backed by formulations that deliver real results.

This is your chance to make a mark on not just one, but two dynamic brands that are changing how people experience fitness.

The Opportunity:

Alpha Lion is looking for a highly skilled Creative Producer/Director to manage the entire video production process—from pre-production to post-production—while ensuring our distinct brand voice and high-quality production standards remain consistent across all platforms.

This role is perfect for a visionary producer and director who understands how to create engaging, viral content that resonates with our gym-loving, high-performance audience. You’ll be responsible for everything from talent casting and location scouting to overseeing post-production and guiding editors to execute the final vision. If you have experience leading creative teams, running productions, and directing content that drives engagement, we want to hear from you!

What You'll Do:

• Lead creative conceptualization, storyboarding, and shot list development for brand video concepts.
• Oversee talent casting, location scouting, and cinematographer hiring to align with creative and budgetary needs.
• Develop detailed production schedules to maximize efficiency and maintain creative excellence.
• Collaborate with the Head of Social to ensure all video concepts align with broader social strategy and brand positioning.
• Plan and coordinate travel for on-location shoots (primarily in Las Vegas and Los Angeles).

• Direct on-set production, ensuring cinematography, lighting, and audio are of the highest quality.
• Oversee videographers, lighting specialists, and on-screen talent, ensuring seamless execution.
• Make real-time creative and technical decisions to overcome challenges while maintaining brand and production standards.
• Capture all necessary coverage and b-roll to support post-production needs.
• Occasionally meet in person with the team to review shot lists, storyboards, and production plans.

• Oversee the post-production workflow to deliver 5+ high-quality brand videos per month.
• Manage the creation of 3+ alternate versions of each hero video for multi-platform distribution.
• Provide clear creative direction to editors on pacing, music selection, motion graphics, and brand tone.
• Implement efficient review and approval processes to streamline feedback cycles.
• Ensure final deliverables meet platform-specific optimization best practices.

• Stay ahead of emerging video trends and implement new techniques to keep Alpha Lion’s content fresh and engaging.
• Develop and maintain a video content style guide to ensure brand consistency.
• Ensure all videos are crafted for maximum engagement, shareability, and retention.
• Achieve an 85%+ success rate on creative testing of new concepts before full production investment.
• Continuously analyze video performance data and iterate on learnings to improve key metrics like view duration, engagement, and conversion rates.

What We're Looking For:

• 5+ years of experience in video production, creative direction, and content strategy.
• Strong storytelling and brand voice development experience.
• Proven ability to manage full production cycles from concept to execution.
• Experience hiring and managing production teams, including cinematographers and editors.
• Ability to balance creative excellence with cost efficiency and rapid turnaround times.
• Strong understanding of social media platforms (TikTok, Instagram, YouTube, Facebook) and their best practices.
• Experience in A/B testing and optimizing content for performance marketing.
• Ability to travel for shoots as needed (up to 6-7+ days per month).

Mindset

• Creative Visionary: You push creative boundaries while ensuring brand consistency.
• Leader & Collaborator: You thrive in a hands-on role, guiding teams while executing high-impact projects.
• Fast & Adaptable: You thrive in a fast-paced, high-performance environment.
• Problem-Solver: You anticipate challenges in production and find innovative solutions on the fly.

Passionate About Fitness Culture: You understand Alpha Lion’s gym-enthusiast audience and can create content that speaks directly to them.

Core Values you will need to win:

• Collaborate to Dominate: We win by uniting talents and forging powerful partnerships. By combining internal expertise with strategic alliances, we amplify our strengths and prioritize shared victories over individual gains. Collaboration fuels innovation, conquers challenges, and drives us to achieve unparalleled success. It’s not just how we work—it’s how we dominate.
• Move Fast, Adapt Faster: Speed is our advantage, and agility is our strength. In a rapidly changing world, we act decisively, pivot quickly, and adapt to new data and market shifts with precision. We embrace change as an opportunity, staying ahead by making bold moves and continuously evolving to meet the demands of a fast-paced environment. Flexibility fuels our momentum, ensuring we don’t just keep up—we lead.
• Owen Outcomes, Deliver Results: We take full accountability for everything we do—owning our results, learning from them, and acting decisively. Success is measured by outcomes, not effort, and going above and beyond is how we set the standard for excellence. Every action is intentional, focused, and aligned with clear objectives. Winning starts with ownership, delivering measurable impact that builds trust, drives growth, and continually raises the bar.
  
  

Compensation: $75,000-115,000 DOE

Got what it takes to join the Alpha Lion family? We want to hear from you! We will only consider candidates who provide a resume. Want a better shot at joining our team? Send a cover letter explaining why you’re the best fit for the job. (Yes, we really read them!)

www.alphalion.com

Alpha Lion is an equal employment opportunity employer, committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply.