Global Partners is seeking a passionate and experienced Senior Marketing Manager - Lifecycle to join our retail marketing team focused on supporting 350+ convenience store locations. The ideal candidate will be a strategic thinker with a proven track record of developing and executing successful lifecycle marketing campaigns. This role will be responsible for developing, implementing, and optimizing lifecycle programming to engage and retain our audience, drive traffic to our stores and websites, and ultimately contribute to the growth of our business and loyalty programs. For over 90 years Global Partners LP has been delivering the energy our communities need to grow, move, and thrive. From Alltown Fresh, with its innovative chef-led creations and guest-focused retail experience, to our vast network of over 50 liquid energy terminals across the eastern seaboard and beyond, Global Partner's integrated network of businesses delivers value day-in and day-out to our guests and customers across the US. At Global Partners we embrace the future, investing in the energy transition with initiatives like GlobalGLO and supporting the communities in which we operate with our charitable work. We're excited for the next 90 years at Global Partners and what innovative new ideas we can bring to our guests and customers in the future. We're looking for passionate people with great ideas to contribute to our company's future. If you're motivated by what's next, Global Partners can provide you the opportunities to push your career to the next level. The Types of "Energy" You Bring * Regularly influences function or department * A flexible mindset and the ability to thrive in a fast-paced and dynamic environment * Receives limited direction and exercises independent judgement within the scope of their role "Gauges" of Responsibility * Develop and execute comprehensive email marketing campaigns to drive customer engagement and trips to our stores. * Plan engaging, personalized, and segmented email journeys tailored to different audience segments. * Manage the end-to-end email campaign process, including content creation, design, scheduling, testing, deployment, and analysis. * Manage push notification and text message strategy, crafting compelling and personalized copy that aligns with brand voice and promotional goals. * Collaborate with cross-functional and marketing teams to align email marketing efforts with business goals, objectives, and campaigns. * A/B test different email elements (subject lines, content, design) to improve campaign effectiveness and ROI. * Continuously monitor and analyze key email marketing metrics, such as open rates, click-through rates, and conversion rates, to optimize campaign performance. * Stay up-to-date with industry trends and best practices in email marketing to identify new opportunities for innovation and improvement. * Ensure compliance with email marketing regulations and best practices. * Partner closely with Consumer Strategy to align marketing initiatives with overall business goals and customer-centric strategies * Collaborate with our Analytics and Consumer Strategy team to expand and optimize our Customer Data Platform, leveraging insights to drive personalized marketing campaigns * Play a key role in expanding our Marketing Technology stack, evaluating and implementing new tools to enhance our lifecycle marketing capabilities * Utilize data-driven approaches to develop and execute cross-channel lifecycle marketing programs that increase customer engagement, retention, and lifetime value "Fuel" for You * Coins! We offer competitive salaries and opportunities for growth. We mean it! We have an amazing Talent Development Team who create trainings for growth and job development. * Health + Wellness - Medical, Dental, Visions and Life Insurance. Along with additional wellness support. * The Road Ahead - We offer 401k and a match component! * Professional Development - We provide tuition reimbursement; this benefit is offered after 6 months of service. * Give Back! We believe in community support. We know everyone gives in their own way, that's why we offer paid volunteer time-off to you to help an organization of your choice. The GPS of our Interview Process * First thing first, if you're interested in the role, please apply. * A talent acquisition team member will review your resume in partnership with the hiring manager. If your experience would lend to this opportunity a recruiter will contact you. * We conduct "in-person" (ZOOM) interviews and provide additional interview information or other items needed at that time. Qualifications * Bachelor's degree in Marketing, Communications, or related field. * 5-7 years proven experience in email marketing, preferably in a similar industry or environment. * Strong understanding and experience with email marketing principles, best practices, and industry trends. * Excellent written and verbal communication skills, with a keen eye for detail and creativity. * Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions. * A flexible mindset and the ability to thrive in a fast-paced and dynamic environment. * Results-oriented with a focus on driving measurable outcomes and achieving KPIs. * Proficiency with email marketing platforms and marketing automation tools. We value passion and potential. If you are enthusiastic about a position and think you can make a meaningful impact, we encourage you to apply even if you don't check every box. We embrace different perspectives, backgrounds and experiences. Global Partners LP is an equal opportunity employer. We foster a company culture where ideas from all people help us grow, move and thrive. We embrace the diversity of all applicants and do not discriminate against race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. If you have a disability and need an accommodation to apply, please contact our recruiting department at 781-891-4000. * Disclaimer: At Global Partners, we don't use lie detector tests for any employment decisions. We follow all the rules and regulations, so we need to let you know: In Massachusetts, it's illegal to require or administer a lie detector test as a condition of employment of continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.