We are DR Power, a Generac Company, professional power equipment done right. Established in 1985, we are a leader in the design and manufacture of professional-grade gas and battery-powered outdoor power equipment. We are dedicated to the enduring quality and uncompromising performance of everything we build. We stand behind every DR product and are here to help every customer regardless of when or where they made their initial purchase. The Associate Product Manager is responsible for supporting the development and tactical implementation of product strategy for assigned business group product portfolio. This Global Product Management Team role supports operating plans and results for their portfolio. The Associate Product Manager works closely with product managers, engineers, channel managers, project managers, industrial designers and other groups to develop and launch new products, support the sales process, and grow Generac's market position. Job Duties: * Drive new product development teams to cost, schedule and performance metrics * Maintain financial analysis by product category and channel for assigned products * Gathers and maintains category foundational research. This includes industry- and consumer-focused research (e.g., industry outlet share, market share, and retail sales by price tier, competitive product profiles, consumer "pain points" and usage/attitude research) * Synthesizes data into facts and trends that validate company direction on product development * Assist in the creation of the product roadmap for the assigned categories with overall accountability for a specific product line within that category. * Assist the Product Manager with the definition and execution of product strategy for assigned product lines. * Assist with new product development activities including coordinating specification information, product uploads, and training * Assist with the successful launch of new products * Assist with the lifecycle management of the product line * Create and maintain spec sheets for assigned products * Respond to product and portfolio questions from internal and external customers in support of the product line. * In conjunction with Marketing, support development of promotional collateral including brochures, websites and white papers MINIMUM QUALIFICATIONS: * Bachelor's degree in Business, Marketing, Engineering or equivalent experience * 2+ years of progressive work experience in Marketing, Product Management or Engineering * Ability to work in an agile environment * Able to travel up to 25% of the time KNOWLEDGE, SKILLS AND ABILITIES: * Proficiency with Microsoft Office Suite * Effective written and verbal communication and presentation skills * Ability to understand and communicate technical product details to technical and non-technical stakeholders in a business environment * Effective organizational and prioritization skills with a high level of detail orientation * Ability to act proactively and identify innovative solutions with a passion for product * Proven track record of successfully managing shifting deadlines and priorities in a fast-paced environment * Demonstrated capability to gather and utilize market analysis to understand the competitive landscape and drive product development decisions Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel. "We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law."