APPLICATION INSTRUCTIONS: - CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday (https://www.myworkday.com/psu/d/inst/13102CK5mGhIKBggDEMenAhIICgYI1A0Q1QIqyZ5PNog5Ug/cacheable-task/2998$46522.htmldbackheadertrue) to complete the internal application process (https://pennstateoffice365.sharepoint.com/:b:/s/KnowledgeBaseArticlesSharing/EfiwgKReZ4VAjprFZPKWUm0Bq_sU3KzTmERfpryq0esPKQ) . Please do not apply here, apply internally through Workday. - CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. (https://pennstateoffice365.sharepoint.com/:b:/s/KnowledgeBaseArticlesSharing/Eeys15Xva4hFokHVtbP1eGIB5i1WFLc-J3k9KHgrFYZ7mg) Please do not apply here, apply internally through Workday. - If you are NOT a current employee or student, please click "Apply" and complete the application process for external applicants (https://hr.psu.edu/sites/hr/files/Application\Process\for\External\Applications\Non-Penn\State\Employees.pdf) . JOB DESCRIPTION AND POSITION REQUIREMENTS: The Digital Strategist and Fundraising Analytics role is pivotal in enhancing Four Diamonds' digital presence and fundraising efforts. This position evaluates and optimizes digital strategies, manages the FourDiamonds.org website and community platform and analyzes campaign effectiveness through metrics and KPIs. The strategist will collaborate with vendors for SEO improvements, create and train staff on PowerBI dashboards, and develop frameworks to leverage digital assets for driving fundraising and new business initiatives. - Evaluate and implement improvements on digital strategy including managing FourDiamonds.org and our Four Diamonds Community platform. - Monitor and evaluate the effectiveness of digital campaigns and fundraising initiatives, using metrics and KPIs to inform decision-making. - Liaise with website vendors to work on SEO optimization of our digital platforms. - Create, update and train staff on new PowerBI Dashboards. - Map and develop framework for how digital assets will help drive fundraising and new business for Four Diamonds. - Review and analyze market and/or institutional data to inform marketing strategy and tactical development - Utilize digital analytics data, third-party subscription tools, and search engine optimization tools to improve performance - Collaborate in the creation, maintenance, and optimization of paid search advertising campaigns - Provide status reports on marketing effectiveness through appropriate channels, and ensure that changes are made based on the results of data analysis - Participate in the development of campaign budgets and monitor campaign expenditures Minimum requirements for this position include a bachelor's degree and 3 or more years of relevant experience or an equivalent combination of education and experience. This position requires the following clearances: PA State Police Criminal Background Check, PA Child Abuse History Clearance, and Federal (FBI) Fingerprint Criminal Background Check. This position requires that you operate a motor vehicle as a part of your job duties. A valid driver's license and successful completion of a motor vehicle records check will be required in addition to standard background checks. The Pennsylvania State University is committed to and accountable for advancing diversity, equity, inclusion, and sustainability in all of its forms. We embrace individual uniqueness, foster a culture of inclusion that supports both broad and specific diversity initiatives, leverage the educational and institutional benefits of diversity in society and nature, and engage all individuals to help them thrive. We value inclusion as a core strength and an essential element of our public service mission. The salary range for this position, including all possible grades is: $61,800.00 - $89,600.00 Salary Structure (https://hr.psu.edu/current-employee/compensation/staff-salary-grades-and-leveling-matrix) - additional information on Penn State's job and salary structure. CAMPUS SECURITY CRIME STATISTICS: Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here (https://police.psu.edu/annual-security-reports) . Employment with the University will require successful completion of background check(s) in accordance with University policies. EEO IS THE LAW Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473. Federal Contractors Labor Law Poster (https://affirmativeaction.psu.edu/files/2022/01/Federal-Contractors-Labor-Law-Poster.pdf) PA State Labor Law Poster Affirmative Action (https://policy.psu.edu/policies/hr11) Penn State Policies Copyright Information (https://www.psu.edu/copyright-information) Hotlines Hershey, PA