ABOUT PASSPORT BRAND DESIGN With offices in Newport Beach, New York, Toronto and Montréal, Passport Brand Design (a VML company) is rapidly putting itself on the map as a trusted brand partner. We're passionate about offering creative leadership to global businesses seeking direction on high-level brand strategy, evergreen and seasonal campaigns, and creative executions across all touch points. Our holistic approach to brand identity begins by creating a strategic positioning and brand purpose, which is then translated into a core creative idea that has the power to align teams and guide a fully integrated marketing process. We are looking for people who love what they do, who want to stay inspired and inspire others, who want to do great work and work with great people. Who we are looking for: As Senior Strategist you will play a crucial role within the team, leading the development and execution of strategic initiatives. This role requires strong analytical skills, and the ability to translate complex data into actionable insights. The Senior Strategist will collaborate closely with cross-functional teams, including client services, creative, and analytics, to drive impactful results for our clients. Please note this role is to work on leading offerings in the nicotine category. What you'll do: * Contribute to the development of strategic marketing plans encompassing brand strategy, communication planning, and go-to-market strategies. * Conduct in-depth market research and competitive analysis to identify opportunities and challenges within the CPG industry. * Analyze consumer behavior, market trends, and industry data to inform strategic recommendations. * Develop and present compelling presentations and proposals to clients, effectively communicating strategic insights and recommendations. * Collaborate with cross-functional teams to ensure seamless execution of marketing campaigns and initiatives. * Monitor and evaluate campaign performance, providing data-driven insights and recommendations for optimization. * Stay up-to-date on the latest trends and innovations within the industry and the broader marketing landscape. What you'll need: * 5+ years in brand strategy/planning, marketing consulting or advertising having worked across complex regulated brands. * Previous alcohol/spirits and/or CPG experience a plus. * Proven track record of developing and executing successful marketing strategies. * Strong analytical skills and the ability to interpret complex data. * Excellent communication, presentation, and interpersonal skills. * Ability to work effectively in a fast-paced, collaborative environment. What we offer: * Passionate, driven people | We champion a culture of people that do extraordinary work. * Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery. * Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness. * Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally. The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details. _ $60,000-$140,000 USD At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization-creators, doers, innovators, makers, and thinkers-who drive not just marketing, but meaningful experiences that resonate in every action and interaction. VML is a WPP agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.