Java House - Digital Marketing Specialist JOB TITLE: Digital Marketing Specialist DEPARTMENT NAME: Marketing LOCATION: Clay Terrace, Carmel Indiana REPORTS TO: Ecommerce Manager STATUS: Full Time ABOUT JAVA HOUSE TO GRAPHICS DESIGNER Since conception, it has been our passion to serve amazingly smooth coffee and reimagine the coffee making experience. Today, making a cup of coffee requires expensive equipment. This option limits versatility and prevents consumers from really enjoying coffee on their terms. Java House specializes in the single serve cold brew coffee brewing and has come up with a quick, easy and revolutionary way to enjoy coffee. Our proprietary single serve pods are filled with liquid concentrate cold brew coffee that you just peel & pour to enjoy. No mess, no hassle and best of all you customize your coffee however you like. We recently have expanded our Peel & Pour Pod technology beyond coffee and now offer broad variety of beverage options which include Teas, Hydration, Hot Chocolate and even an Energy Drink. At Java House, we believe in bold ideas, creative strategies, and measurable results. Join a collaborative team that values initiative and empowers its members to make a meaningful impact. In this role, you'll drive critical eCommerce growth and refine cutting-edge digital strategies in a fast-paced, supportive environment JOB DESCRIPTION Java House is seeking a Digital Marketing Specialist to join our growing team and take charge of optimizing our digital presence. This role focuses on leveraging digital, social, and eCommerce channels. We currently sell our offerings on Amazon, Walmart, JavaHouse.com as well as other direct to consumer platforms. This role will lead in driving sales revenue while helping manage our comprehensive digital marketing strategies. RESPONSIBILITIES eCommerce Channel Growth * Drive traffic and revenue growth across eCommerce platforms * Develop and execute marketing strategies tailored to eCommerce, including listing optimization, enhanced brand content, and performance advertising. * Analyze sales data, rankings, and ROI from eCommerce channels, implement continuous improvement. Digital Campaign Strategy and Execution * Execute integrated digital campaigns spanning SEO, PPC, email marketing, content, and social media. * Create and implement paid advertising campaigns on platforms like Google Ads, Facebook Ads, and Amazon Sponsored Products. * Conduct keyword research and develop compelling content to increase website traffic and conversions. Audience Engagement and Brand Advocacy * Build and maintain relationships with influencers, affiliates, and brand advocates to amplify awareness. * Develop targeted email campaigns, segment lists effectively and refine strategies to improve open and click-through rates. * Engage with online communities and manage social media presence to foster meaningful interactions. Performance Monitoring and Optimization * Analyze campaign performance and optimize for sales, conversions, and customer engagement. * Conduct A/B testing on ads, emails, and landing pages to improve outcomes. * Stay up to date with digital marketing trends, ensuring strategies are innovative and competitive. QUALIFICATIONS * 1-3 years of experience in digital marketing with a proven focus on eCommerce. * Bachelor's degree in marketing, communications, or a related field. * Success driving sales through Amazon, direct-to-consumer websites, and other eCommerce platforms. * Strong analytical skills with the ability to interpret data, solve problems, and make informed decisions. * Proven track record of leveraging digital and social channels to drive revenue and achieve KPIs. * Excellent initiative and follow-through, with a proactive and results-driven approach. * Strong communication, organizational, and multitasking skills.