McCrometer (www.mccrometer.com) is a global leader in flow instrumentation. As we design, develop, and manufacture world-class flow measurement equipment, our impact is far-reaching: Our products are used in the oil and gas industry, agriculture and irrigation, water and wastewater systems management, and industrial processes. Behind the innovations McCrometer works on every day is an amazing team with deep expertise in flow physics and real-world operating dynamics who put McCrometer at the forefront of flow technologies. Joining us means the opportunity to work hands-on in the field, and to apply your passion and extensive knowledge to helping customers around the world. Motivated by the highest possible stakes of climate change and global health, we're working together within a rapidly digitizing industry to find innovative technologies that guarantee the safety of our water and our environment. McCrometer is proud to be a Water Quality company in Veralto (NYSE: VLTO). About the role: The Sr. Marketing Content Specialist is responsible for developing, creating, and managing content, campaigns, and strategies to drive leads, engage customers, and increase sales. Reporting to the Market Communications Manager, the Sr. Marketing Content Specialist develops and implements inbound marketing strategies and campaigns, creates, and manages content across marketing channels including website, social media, email, and 3rd party advertising, and analyzes and reports on the effectiveness of inbound marketing efforts. The ideal candidate will have experience in inbound marketing, a strong understanding of digital marketing channels, and excellent writing and communication skills. This position is part of the Marketing department located in Hemet, California and will be on-site with the opportunity to work a hybrid schedule. In this role, you will: * Create and manage content, including copy and creative, for product launches, customer-facing programs and materials, advertising, email, direct mail, PR, web content, social media, etc. by working in a collaborative team environment. * Manage the creation of compelling messaging, copy writing, content, and promotional materials aimed at a variety of internal and external audiences. * Work closely with strategic marketing team to identify market requirements and trends to continuously tailor content to the specific needs of our customers and create cohesive marketing campaigns. * Oversee the translation process for marketing material leveraged across geographies. * Create, manage, and update Standard Work/Operating Procedures for campaigns and related efforts. * Create, store, and edit, all reports, forms, literature, manuals, price lists, specification sheets, case studies, white papers, product labels, special projects, and other printed materials. * Coordinate with Product Management and marketing team to determine document scheduling, organization and format for existing and new products and projects. * Build and maintain landing pages, building content and structure that drives Clickthrough Rate (CTR) and weekly lead targets. * Manage the development, implementation, and optimization of PPC (Pay-Per-Click) campaigns such as Google Ads. * Enter and track budget and expenses, including monitoring and submitting invoices for approval and payment. * Create & provide occasional internal training on McCrometer products and promotions. * Drive team TMDM goals (supporting Inside Sales efforts). Are you qualified? * Bachelor's degree from an accredited college or university is required. Degree in marketing, communications, advertising, or design is preferable. * 5+ years minimum experience in Marketing, Journalism, or related required. * Strong project management, organizational, and analytical skills required, along with a demonstrated ability to manage multiple projects simultaneously US ONLY: The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An associate's position within the salary range will be based on several factors, including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. The compensation range for this role is $80,000 - $90,000 USD per year. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law. US residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. Veralto Corporation and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes. The EEO posters are available here. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at applyassistance@veralto.com to request accommodation. Unsolicited Assistance We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.