* Location: USA, Grand Rapids MI * Function: Marketing / Communications Are you ready to revolutionize tape with us? At tesa, we're not just colleagues; we're collaborators who thrive on pushing boundaries and challenging the status quo. Our mission is to create sustainable adhesive solutions that improve the work, products, and lives of our customers - we're passionate about making a difference! Are you a creative, dynamic marketer with a passion for driving results and optimizing marketing strategies? As a Senior Marketing Communications Specialist you will be responsible for developing and executing comprehensive marketing strategies that include campaigns and other initiatives to promote our brand and products. The ideal candidate will be able to handle a wide range of responsibilities, capable of juggling multiple tasks, and dedicated to delivering timely, and impactful marketing initiatives. What you'll do: * Actively brainstorm and propose new ideas for inbound marketing campaigns to drive brand awareness, customer engagement, and sales growth * Craft the strategy around the messaging for new launches * Ensure cohesive brand messaging * Oversee the regionalization of brochures and development of other promotional materials * Coordinate the creation of compelling content for blogs, newsletters, and other marketing materials * Help guide the overall social media strategy in alignment with broader marketing goals and sales objectives * Collaborate with the Events & Communication Manager to develop and support the communication strategy for trade shows, including pre-show promotions, on-site branding, and post-show follow-ups * Contribute to the creation of compelling marketing materials, coordinating with event organizers, supporting logistics, and ensuring the company's messaging is consistent and impactful throughout the event * Collaborate closely with Business Units to align marketing efforts with business objectives What you'll need: * Bachelor's degree * 4+ years of marketing experience * Possess comprehensive knowledge in key areas of marketing, including SEO, social media, content marketing, email marketing, trade shows, and marketing automation, coupled with a strong understanding of marketing principles, strategies, and tactics * Excellent communicator and creative thinker, with an ability to use data to inform all decisions * Exceptional interpersonal, presentation, organizational, and prioritization skills * Must be able to work in a collaborative, cross-team capacity * Adobe Creative Suite experience * Experience with Marketing Automation (preferred) * Understand the key marketing measurement and analytics * Stay current in marketing trends and news #LI-HYBRID Posted on: 12/23/2024 Do you think tesa? Please follow the below link to submit your resume and other required information. Apply online