Marketing Coordinator Job Description: As the Marketing Coordinator you will spearhead Heyday Houston's marketing strategy, drive brand awareness, and oversee content creation and digital marketing efforts. You will manage influencer outreach, coordinate pop-up events, and ensure our marketing efforts are aligned with current trends and shop specials. Your role will involve hands-on execution, including attending events, creating content, and engaging with our community. Key Responsibilities: B2B Communication & Event Coordination: * Facilitate B2B communication to coordinate and execute pop-up events aimed at enhancing brand visibility and client engagement. * Identify and establish connections with relevant markets and potential partners for pop-up events and collaborations Influencer Outreach: * Handle influencer outreach, schedule appointments, and build strong relationships to leverage their audience for brand promotion. * Manage influencer collaborations and oversee the creation and dissemination of content in partnership with influencers. Content Creation & Management: * Regularly create and curate engaging content for various platforms including social media, digital ads, and promotional materials. * Develop digital designs for flyers, business cards, A-frames, and other marketing collateral as needed. Social Media & Community Engagement: * Oversee and manage all social media accounts, ensuring timely and relevant content that fosters community engagement. * Respond to client reviews on Google, Yelp, and other platforms, promoting positive feedback and managing customer interactions. Paid Media & Advertising: * Communicate with the paid media team to ensure content alignment with current shop specials and marketing goals. * Manage and optimize paid advertisements on Meta (Facebook/Instagram) and Google platforms. Marketing Trends & Strategy: * Stay updated on marketing trends, industry developments, and upcoming holidays to integrate into marketing strategies and client events. * Use these insights to refine marketing approaches and enhance brand relevance. Partnerships & Giveaways: * Explore and secure in-kind partnerships for event support and develop creative giveaway ideas to keep clients engaged. Event Presence & Execution: * Attend events to oversee execution, ensure smooth operations, and engage with attendees. * Capture high-quality photos and videos during events for promotional use and content creation. Continuous Improvement: * Identify and implement improvements in marketing strategies and shop operations to boost brand awareness and streamline processes. * Propose and execute new ideas to attract new clients and enhance overall marketing efficiency.