Apply Job Type Full-time Description Digital Marketing Specialist Are you excited about a new opportunity? Do you have a passion for digital marketing and audience engagement? Are you mission-driven to help towards promoting Community of Hope? Well, look no further! At Community of Hope, we have worked diligently to improve health and end family homelessness to make Washington, DC, more equitable. We believe everyone in DC should have access to good healthcare, a stable income, and home, and hope! If you are ready to make a positive difference in the community, this position is for you! At COH, we strive for: Caring for Families. Improving Lives. Leading Change Our Approach and Values: We care for families by providing direct services with a focus on prevention, healing, and wellness. We improve lives by building on families' strengths, honoring their choices, and taking a whole-family, multi-generational approach. We lead and advocate for system change to address the effects of historical and current racial inequities on health outcomes and housing opportunities. We embrace the diversity of our community, welcome all voices and perspectives, and treat everyone with respect, compassion, and integrity. We strive for excellence in all that we do, implement evidence-based practices, measure our outcomes, and use this knowledge to continuously strengthen our work. Position Summary: The goal of the Digital Marketing Specialist is to increases Community of Hope's online presence and engagement through digital channels (social media, website content, and email marketing) by implementing a results-driven digital media strategy that aligns with broader organizational communication and health marketing strategy. The Digital Media Specialist will develop original written, graphic, and video content and suggest creative ways to and promote Community of Hope, increase social media engagement, increase web traffic, and report on metrics aligned with broader marketing and communications strategies. The pay rate for this position ranges between $23.07 - $25.48 per hour and the offer amount is determined by the candidate's education, qualifications, and experience. Indeed provides their own estimated salary calculator and is not affiliated with COH's offer range. Highlighted Duties and Responsibilities: * Develops and manages written, graphic, and video content for all digital channels, and social media outreach(Facebook, X, LinkedIn, Instagram) for the organization and required programs the organization's website, patient email marketing campaigns and other media platforms. * Identifies and evaluates emerging digital platforms and trends, making recommendations for new strategies to improve digital engagement including in social media. * Manages the social media calendar and collaborates with the communications team to update monthly comms plan. * Monitors, reviews, and reports on key metrics for each social media platform analytics bi-weekly. * Engages and interacts daily with users and responds to social media messages, inquiries, and comments, engaging no less than 90% of the interactions and referring customer services questions to internal colleagues. * Assists in the development and management of paid digital marketing campaigns, including social media ads and sponsored content (when applicable) including making recommendations on the audience selection, content type, and campaign selection for campaigns. * Executes a results-driven social media strategy set by the Director of Communications and approved by the VP of Development and Communications. * Engages and responds to identified organizations with similar mission areas to build our audience. * Collaborates with Communications Coordinator and Marketing Specialist to help create and edit written, video, and photo content to support and implement projects. * Coordinates with other teams to identify stories to share on social media which may include interviewing, recording, editing, and posting. * Regularly attends COH events and partner with internal teams to produce live social media content as needed. Requirements * High school diploma/GED or equivalent experience. * Two years of proven work experience as a social media specialist with expertise in multiple social media platforms * Proficiency with major social media platforms and social media management tools, email marketing software, and Google Analytics. * Ability to deliver accurate, creative content (text, image and video) * Proficiency with video and photo editing tools (Adobe Creative Suite and Canva), digital media formats, and HTML * Strong knowledge of digital marketing strategies. * In-depth knowledge of SEO and keyword research. * Ability to grasp future trends in digital technologies and act proactively. * Familiarity with social media marketing strategies and marketing channels * Excellent social listening skills. * Impeccable time management skills with the ability to multitask * Detail-oriented approach with ability to work under pressure to meet deadlines * Excellent written and oral communication skills. * Ability to travel to and within Community of Hope sites and to participants homes as required. * Proof of vaccination against COVID-19 is required. COH will consider requests for reasonable accommodations for anyone who cannot be vaccinated for a religious or medical reason, subject to applicable law. At COH, we understand the toll that the Covid-19 pandemic has taken on the workforce, which is why we prioritize the following well-being and work-life balance centered benefits: * Remote work opportunities are available for many, but not all, of our roles, promoting a culture of work-life balance * 8 hour workdays, which include a paid lunch * 11.5 paid company holidays, 1 personal floating holiday, 15 days of paid vacation (increases to 20 after 3 years of service), and 12 days of paid sick leave on an annual basis * Annual performance based raises, up to 5% of your annual pay * Tuition reimbursement, loan repayment for clinicians, licensing reimbursement, and continuing education unit funds for licensed staff * Many opportunities for internal promotions and transfers across the agency as we continue to grow; we average 30+ promotions each year * Ongoing internal leadership training for supervisors * Diversity, equity, and inclusion training and initiatives for all staff * Ongoing wellbeing activities, culture compact activities, and trauma informed care initiatives * Medical/Dental/Vision Plans through CareFirst BlueCross Blue Shield; * Life insurance, short-term disability and long-term disability insurance; * 403(b) Retirement Plan; * Flexible Spending Accounts for medical and dependent care reimbursable expenses; * Transportation pre-tax payroll deduction for metro; * Tuition Reimbursement for graduate studies; * Employer paid lunch time; * And much more! * In relation to remote work versus on-site expectations, this position is classified as the following: Hybrid: A majority of the position may be able to work remotely, but employees will be required to report to the office a minimum of twice per week. Please note that remote work designations are subject to change or fluctuate at any point in time and the supervisor may require in person learning for a specific amount of time after hire. About Us: Community of Hope is a mission-driven, innovative, and rapidly growing nonprofit. For over 40 years, we have provided healthcare, housing, and supportive services for under-resourced, underserved and people experiencing homelessness in Washington, DC. As a Federally Qualified Health Center, we provide medical, dental, emotional wellness, and care coordination services for the whole family at three locations in DC. Community of Hope also strongly emphasizes maternal and child health, with midwifery practice and the only free-standing birth center in DC. In 2020, Community of Hope provided about 28,400 medical visits, 7,000 dental visits, and 10,000 behavioral health visits for about 11,000 patients. Community of Hope provides community walk-in COVID testing and COVID vaccines. Community of Hope is also one of the largest providers in DC of housing and support services for families and individuals experiencing homelessness. Through providing these programs, we live out our mission to improve health and end family and individual homelessness to make Washington, DC, more equitable. Community of Hope cares for families and individuals by providing direct services focusing on prevention, healing, and wellness. We improve lives by building on families' and individuals' strengths, honoring their choices, and taking a whole-family, multi-generational approach. We lead and advocate for system change to address the effects of historical and current racial inequities on health outcomes and housing opportunities. We embrace the diversity of our community, welcome all voices and perspectives, and treat everyone with respect, compassion, and integrity. We strive for excellence in everything we do, implement evidence-based practices, measure our outcomes, and use this knowledge to strengthen our work continuously. We were selected as one of The Washington Post 150 Top Workplaces in 2014, 2016, 2017, 2018, 2020, and 2021 based on feedback from our staff. To request a reasonable accommodation to complete an employment application or for general questions about employment with Community of Hope, contact a Recruiting Coordinator. Email: hr@cohdc.org Phone: 202-407-7747. Community of Hope is an equal opportunity employer. Salary Description $23.07 - $25.48 per hour