JOB DESCRIPTION

Job Title: Chief Marketing Officer

Department: Executive

Reports To: Co-CEOs/Founders

FLSA Status: Exempt

Compensation Base Range: $175,000 - $250,000 Annually

WHO WE ARE:

REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000+ square feet of office and distribution space in the USA and internationally. With a dedicated team of over 200+ fitness enthusiasts, our vision is to be the #1 Strength Brand in the World. Our commitment to innovation, customer service, and value sets us apart.

We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities. Our dedication to excellence has been recognized multiple times when we were featured in the Inc. 5000 fastest growing private companies in 2018 and 2021 and then voted the best home strength product launch in 2022 by Garage Gym Experiment. Our team works out together, and we regularly invite fitness superstars to join us. We organize fun challenges to test our limits - and the limits of our equipment.

At REP, we continue to grow and bring new opportunities for those who want to be a part of a winning team. We firmly believe that being surrounded by like-minded individuals fuels creative energy and fosters a fun and collaborative work environment. This role is based in our state-of-the-art headquarters with a bright, spacious, shared workspace; scenic views of the Rocky Mountains; and a kitchen always stocked with healthy snacks, protein powder, and coffee.  We offer a hybrid work environment with a minimum of three days in the office, but there's flexibility about which days and hours.

OUR CORE VALUES:

Think Like a Customer - We empathize with our customers; understand the 'why' behind every decision we make

Progress not Perfection - We don't let perfect get in the way of good; we are better today than we were yesterday

Positive Attitude - Be a glass half-full kind of person and remember to have fun

Teamwork without Ego - We put the team above ourselves; we only win together

Take Initiative - We drive momentum; if there is an opportunity to make us better, we want to hear it

WHAT'S IN IT FOR YOU:

Our commitment to quality and transparency applies not only to our products, but to our people. We are focused on creating a fun, exciting, collaborative space that's centered around health and well-being. We empower everyone on our team to take control of their careers and balance their work and life in a modern, fast-paced environment.

We offer an exceptional compensation package which includes:

DAY ONE BENEFITS!

• Medical, Dental, Vision (Competitive Benefits Packages Available) 
• Health Savings Account (HSA) with employer contributions 
• Flexible Spending Account (FSA) options 
• LTD/STD, Life and AD&D (100% premiums covered by REP)  
• 401k and Roth options with employer match up to 4% 
• Employee Assistance Program (EAP) 

RECHARGE YOURSELF!

• 5 weeks of PTO accrued during your first year 
• 48 hours of sick leave annually 
• 7 paid company holidays with an additional floating holiday
• Paid Parental leave after 6 months of employment    
• Birthday - Paid day off 

PUMPED-UP PERKS!

• Unique bonus structure that rewards exceptional individual performance as well as company-wide performance 
• Full access to employee gym 
• Employee discount on REP equipment and apparel 
• Daily snacks and drinks provided by REP (for onsite employees) 
• 'Fitness' casual attire 
• Company and team building events  
• Professional growth and development within the organization 
• LIFE-WORK balance 

ABOUT THE ROLE:

We are searching for a seasoned, high-performing Chief Marketing Officer to lead our marketing team. Our goal is to be recognized, not just in our niche, as having some of the best brand marketing... but to be recognized as one of the best in the world. We are looking for someone who translates the overall marketing vision into integrated business plans, tactics, and deliverables. To do this, you'll need both a broad and in-depth understanding of current marketing strategies for worldwide e-commerce brands.

ESSENTIAL FUNCTIONS: include the following. Other duties may be assigned.

• Leadership Prowess: Exceptional leadership and team-building skills with the ability to motivate and inspire. Oversee the budget and teams across the marketing department to ensure we are operating efficiently and tracking department level ROI. Setting monthly and yearly marketing goals, with a measuring system for determining the success of each marketing program and budgets to support them.
• Lead the Charge: Lead from the front mentality - primarily directing and supporting the work but willing to jump in on critical projects to help as needed.
• Build a Winning Team: Recruit, develop, and inspire a high-performing team, fostering a culture of collaboration and success.
• Data is Your Guide: Leverage data and analytics to track progress, measure performance, and identify areas for improvement.
• Forge Strategic Alliances: help see the overall vision for strategic partnerships and how they relate to the overall strategies of the brand - short and long term. An expert understanding of the different approaches and marketing strategies required for B2B and D2C globally.
• Communication Mastery: Excellent communication and interpersonal skills to build strong relationships across the organization that helps forge collaboration. The ability to articulate complex strategies and performance metrics to leadership, craft compelling narratives that inspire and engage internal teams and external audiences, manage crisis communications, and effectively represent the brand across multiple channels to influence perceptions and drive growth.
• Customer-Centric Focus: Spending time understanding our consumers and what makes them happy through both a hands-on approach and consumer research. We strongly believe that by truly understanding our customer base, we can better market to them. Creative thinker with a results-driven approach and a passion for staying ahead of industry trends. We are looking for someone who is passionate and spends time looking at cutting edge marketing and incorporating it into their own work. Testing, refining, experimenting, and succeeding.

SUPERVISORY RESPONSIBILITIES:

You will lead, mentor, and grow a team of directors who have responsibilities that include e-commerce development, video media, social media, digital advertising, events, influencers/athletes, email marketing, SEO, product launches, creative media, blog/written content, brand partnerships, video series, AI/automation, Amazon and more. An understanding of how all of these play a role in growing a successful brand, being an expert in many of these areas, with a hunger and the time to become advanced in any areas needing more learning.

COMPUTER SKILLS:

• Advanced computer skills - e.g. touch type, have used common programs - Microsoft Suite (outlook, teams, excel, PowerPoint), Zoom, etc.
• Used one or more project management software.
• Understanding of how most social media platforms work including Instagram, Facebook, TikTok, Reddit, YouTube, and Discord.
• AdWords/Meta setup/analysis.
• Amazon Seller Central.
• Shopify experience.
• Adobe Suite (nice to have).
• Understanding of NetSuite (nice to have).
• Front/Back End Shopify (nice to have).

TRAVEL REQUIREMENTS:

• Able to travel up to 8 times per year for 5 days per travel. Major fitness events, athlete meet and greet, brand partnerships, on-site video series oversight, etc.

EDUCATION AND/OR EXPERIENCE:

• Proven experience as a CMO, CEO, VP of Marketing preferably within a high-growth D2C e-commerce brand.
• Bachelor's degree (B. A.) from four-year college or university preferred in marketing, business, or related field.
• 15+ years related experience.
• 5+ years of experience in a senior management role.
• Experience marketing physical products.
• Ideally experience with apparel or supplements.
• Led a team of over 20, including director/VP roles reporting to you.
• Demonstrated experience in creating successful marketing and public relations collateral.
• Demonstrated experience in leading successful omni-channel marketing strategies and initiatives.
• Demonstration of global brand building initiatives with a focus on revenue growth and profitability.
• Experience growing omni-channel businesses including DTC E-Commerce, B2B, and retail.
• Ability to initiate and monitor several simultaneous projects.
• Portfolio of previous marketing projects.

CORE COMPETENCIES:

Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy and enthusiasm.

Resourcefulness - Securing and deploying resources effectively and efficiently.

Collaborates - building partnerships and working collaboratively with others to meet shared objectives.

Self-Development - Actively seeking new ways to grow and be challenged using both formal and informal development channels.

Builds Effective Teams - Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.

Drives Results - Consistently achieving results, even under tough circumstances.

Tech Savvy - Anticipating and adopting innovations in business-building digital and technology applications.

Manages Conflict - Handling conflict situations effectively, with a minimum of noise.

Develops Talent - Developing people to meet both their career goals and the organization's goals.

PHYSICAL REQUIREMENTS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is constantly required to sit and use hands to operate the telephone, type and operate the computer and mouse. Physical effort may include stooping, kneeling, touching, feeling, reaching, standing, walking, pushing, pulling, lifting, fingering, grasping, talking, hearing, and repetitive motions. The employee is frequently required to talk, hear, and bend and twist neck. The employee may occasionally lift and/or move up to 50 pounds and rarely lift and/or move up to 75 pounds assisted. Specific vision abilities required by this job include close vision and distance vision.

REP provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, REP complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

This specification is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions that will be given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to effective customer service delivery, and the ability to work productively as a member of a team or work group are basic requirements of all positions at REP.