General Description/Purpose As the Marketing Director, you will be responsible for developing and executing a comprehensive marketing strategy that aligns with our business objectives and elevates our brand presence in the HVAC market. Our ideal candidate will use marketing campaigns, go-to-market playbooks, communication strategies, and collaborative sales and marketing plans to meet marketing goals, selecting and managing vendor partner relationships, mentoring and managing AIIR Marketing Manager, and partnering with internal stakeholders to introduce new products and create growth. This individual will have mastered the art of translating customer insights and competitive feedback into action. They will have experience working closely with product development, sales, and engineering teams to ensure cohesive messaging and successful product launches aimed at driving awareness, adoption, and growth. They will have designed and managed successful demand-generation campaigns and possess a deep understanding of how to transform customer needs into meaningful narratives and engagements. The AIIR marketing director is our brand champion, with stewardship over product marketing, go to market positioning and campaign delivery. Ready for your next adventure? Core Responsibilities * Strategic Planning * Brand Management * Go-to-Market * Strategic Marketing * Product Launches * Team Leadership * Performance Metrics * Budget Management * Partnership Development Qualifications * Bachelor's degree in marketing, Business Administration, or a related field; MBA preferred. * 7+ years of experience in marketing, with a focus on B2B and/or technology sectors; experience in HVAC or related industries is a plus. * Proven track record of developing and executing successful marketing strategies that drive growth. * Strong understanding of digital marketing tools and analytics, with experience in managing multi-channel campaigns. * Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams. * Experience in team leadership and project management, with a results-oriented mindset. * Passion for innovation and sustainability, with a keen interest in AI technologies. What You Can Expect from Us * Competitive salary. * Comprehensive benefits package, including health, dental, and retirement plans. * A dynamic and collaborative work environment. * Opportunities for professional growth and development. * The chance to be part of a mission-driven company making a positive impact on the environment.